Exam 6: The Mass Media

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

What term do we use for the flow of content across multiple media and the accompanying migration of media audiences?

The mass media seldom collect and define facts for their audiences because most media presentations reflect the values and orientations of the audiences themselves.

Discuss the similarities between the conflict perspective and feminist perspective regarding the significance of the media in shaping social attitudes.

The U.S. is a major player in the global media domain. However, other nations play a role in creating a dominant ideology, as evidenced by the popularity of ________, which originated in Sweden.

Sociologist Paul Lazarsfeld

Which of the following have sociologists suggested is a dysfunction of the mass media?

Which sociological perspective is most likely to be concerned with television distorting gender roles and stereotyping, often rooted in the media's willingness to promote more traditional views?

According to data collected in 2009 concerning the use of the Internet,

The definition of screen time has changed as new mass media like the Internet have been developed.

The increase in the use of mass media, specifically electronic media, has allowed for abuses of personal privacy.

What were the primary media vehicles by which people bonded in the U.S. during, and in the aftermath of, the terrorist attacks of September 11, 2001?

How many contributors who texted donations after the Haitian earthquakes encouraged friends and family to do the same?

Which sociological perspective(s) would be most likely to emphasize that the mass media exacerbate many divisions in our society, including those based on gender, race, ethnicity, and social class?

Which of the following is considered one way the media reaffirm proper behavior in society?

Which sociological perspective would most likely be concerned with manipulation of "photo ops" to create an image of self-serving reality?

Which sociologist pioneered research on opinion leaders?

A major network news agency that discourages reporting of issues concerning homosexuality is most likely practicing

Discuss the role of the media from the conflict perspective. Define the term gatekeeping and give examples to illustrate its effects on society.

Worldwide, low-income groups, racial and ethnic minorities, rural residents, and the citizens of developing countries have far less access than others to the latest technologies. This gap is referred to as the