Exam 20: Sustainable Marketing: Social Responsibility and Ethics

ABC,Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.ABC,Inc.hopes to recover many of these products when they reach the end of their life cycle and reuse components in new products.ABC,Inc.is in the stage of environmental sustainability.

Sunset Lawn Service puts most of its resources into value- building marketing investments.The management at Sunset is practicing customer- value marketing.

Proposals related to the consumer's right to include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Jones Toy Company has been accused of producing shoddy and unsafe children's toys.If Jones is typical of most companies,the complaints will center on poorly trained labor.

persuades people to buy goods they had no thought of buying.

Recently,a class- action lawsuit was brought against McDonald's,charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but many critics continue to point out the health dangers of typical "fast food" menu items.These critics are concerned that the fast food industry has used .

How do marketers respond to charges of "commercial noise"?

Our wants and values are LEAST influenced by which of the following?

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow .

In consumer- oriented marketing,a company defines its mission in broad social terms rather than narrow product terms.

The overselling of private goods results in _ ,such as cars causing traffic jams,air pollution,injuries,and deaths.

Bill Talen,also known as the Reverend Billy,leader of the Church of Stop Shopping,wants people to resist the temptation to shop.He annually leads a group of volunteers in his post- Thanksgiving Buy Nothing Parade in front of Macy's in Manhattan.Bill Talen is criticizing the American marketing system for creating _ .

The success of the Tom Dennis Ford dealership has been built largely on return customers and word- of- mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high- pressure selling does not work if the dealership wants to .

TerraPass is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.TerraPass offers contribution packages for driving,flying,and home energy use.Through TerraPass,consumers can pay some of the costs of their private goods and services.

For cars,"social costs" include all of the following EXCEPT .

After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001,the smallest of the three game platform makers needed a new plan.The resulting Wii system,with its intuitive motion- sensitive controller and interactive games,appealed not only to teen boys but also to their sisters,moms,dads,and even grandparents.The system immediately outsold both the PlayStation 3 and Xbox 360.This is a successful example of marketing.

Proposals related to the consumer's right to be informed include knowing all of the following EXCEPT _ .

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.All of the following are common philosophies to accomplish this end EXCEPT which one?

A company that makes marketing decisions by considering consumers' wants and long- run interests,the company's requirements,and society's long- run interest must be practicing consumer- oriented marketing.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.