Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Deceptive practices fall into three groups: deceptive ,deceptive ,and deceptive .

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants,consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

In which of the following scenarios would high- pressure selling tactics typically be most advantageous for marketers?

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Large marketing companies can use patents and heavy promotion spending to .

Companies can develop ,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

How do marketers respond to critics' accusations of planned obsolescence?

Companies emphasizing are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,more energy- efficient operations,and better pollution controls.

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products?

is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high- pressure selling,shoddy or unsafe products,planned obsolescence,and poor service to disadvantaged countries.

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end- of- life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as .

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well- defined group of buyers.What does Jacob Engineering Group practice?

The philosophy of holds that a company's marketing should support the best long- run performance of the marketing system.

Critics who believe that the American marketing system poorly serves disadvantaged consumers claim that the pay more for inferior goods because their shopping options are limited.

Identify the social costs of increased automobile ownership,and then describe two options for restoring the balance between private and public goods.Give specific examples.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes products.

All of the following would be considered hazards in tested products EXCEPT .

All of the following are choices for internal and external "greening" and "beyond greening" activities EXCEPT .