Exam 20: Sustainable Marketing: Social Responsibility and Ethics

How is consumer- oriented marketing different from customer- value marketing?

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Critics claim that mortgage lenders used .Instead of staying away from people in poor urban areas,they targeted and exploited them by steering them toward subprime loans even though many qualified for safer fixed- rate loans.

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of .

All of the following are potential advantages of acquisition EXCEPT which one?

Cultural pollution could be referred to as .

All of the following are traditional sellers' rights EXCEPT _ _.

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called .

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's or _ .

As international trade barriers come down and global markets expand,environmental issues are having impact on international trade.

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery- clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

Explain the practice of redlining and why it is criticized.

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are likely to be accused of the discriminatory practice of .

Several companies,some of them operating through the Internet,offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short- term loans with high- interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

The is specifically focused on the future welfare of consumers.

Advertising "puffery" is a term for .

In response to charges of ,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Describe and compare the three different categories of deceptive marketing practices.

Both citizens and government agencies are part of the consumerism movement.