Exam 20: Sustainable Marketing: Social Responsibility and Ethics

calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Why might salespeople use high- pressure selling tactics that do not lead to long- term relationships with customers?

All of the following are components of "green marketing" EXCEPT .

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements.Obviously,New World is involved in consumer- oriented marketing.

Which of the following advertising situations would LEAST likely be considered "puffery"?

Examples of pleasing products include .

How do consumerism and environmentalism affect marketing strategies?

Environmentalists assert that the marketing system's goal should be to maximize .

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long- run interests,it is practicing marketing.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long- run benefits,such as improved energy levels and muscle tone.Xorbate Blue is best classified as a pleasing product.

How do resellers answer criticism of the high costs of distribution?

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must- have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Why is environmentalism especially challenging for global marketers?

Consumer advocates call for all of the following additional consumer rights EXCEPT .

Critics point out that in the drug industry,a pill that costs five cents to make may cost the consumer $2 to buy.This is an example of which of the following?

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of .

The two major citizen movements to keep business in line are environmentalism and .

Compare the consumerism and environmentalism movements.