Exam 20: Sustainable Marketing: Social Responsibility and Ethics

The is specifically focused on future company needs.

The following quote best describes ."The marvels of modern technology include the development of a soda can which,when discarded,will last forever,and a...car,which when properly cared for,will rust out in two or three years."

Critics say marketing is seen as benefiting _ more than .

What is meant by cultural pollution? Give two examples.

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

Refer to the scenario below to answer the following questions. Bryant and Aniyah Small are the owners of the Good Green Grocer,a small but successful chain of natural food and health stores.Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods.What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont,New Hampshire,Massachusetts,and Maine.Much to their delight,the Smalls have found that many people are willing to pay a bit more for food that is organically grown. Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility,so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint.They even hold environmental workshops in their stores,with topics ranging from organic farming and composting to at- home energy conservation. Sunday ads for the Good Green Grocer run in area newspapers,with special promotional prices offered for a list of the "Top Ten Take Homes" each week.Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid- week,so the store typically sees its heaviest traffic on Sunday and Monday. -Which of the following actions,if taken,would violate the AMA's Code of Ethics?

Karl Lagaros,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and e- mails to unwanted direct mail and catalogs to television commercials and product tie- ins to billboards and store signage.Karl is concerned about .

The challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing _ .

Discuss two components of the environmental sustainability portfolio.

Marketers are most effective when they appeal to rather than when they .

Nike produces PVC- free shoes,recycles old sneakers,and educates young people about conservation,reuse,and recycling.Nike is using the most basic level of environmental sustainability known as .

Because some people view business as the cause of many economic and social ills,movements have arisen to keep business in line.The two major movements have been consumerism and effective marketing.

Critics of the American economic marketing system have charged that marketers have created a culture in which people are judged by what they .

Sustainable marketing consists of five principles: consumer- oriented marketing,customer- value marketing,innovative marketing,sense- of- mission marketing,and societal marketing.

The in the United States came about because of concern for the loss of the atmosphere's ozone layer,toxic waste,litter,and the damage caused by strip mining and forest depletion.

Refer to the scenario below to answer the following questions. Bryant and Aniyah Small are the owners of the Good Green Grocer,a small but successful chain of natural food and health stores.Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods.What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont,New Hampshire,Massachusetts,and Maine.Much to their delight,the Smalls have found that many people are willing to pay a bit more for food that is organically grown. Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility,so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint.They even hold environmental workshops in their stores,with topics ranging from organic farming and composting to at- home energy conservation. Sunday ads for the Good Green Grocer run in area newspapers,with special promotional prices offered for a list of the "Top Ten Take Homes" each week.Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid- week,so the store typically sees its heaviest traffic on Sunday and Monday. -Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock,leaving most customers who come to the store hoping for lower prices but unable to buy the out- of- stock sale items.If this is true,then the Good Green Grocer would most likely be accused of _ .

In societal marketing,the ideal goal for companies is to turn all of their products into ones.

The American Marketing Association (AMA)has created a code of ethics that includes all of the following ethical values EXCEPT .

How is the societal marketing concept related to marketing ethics?