Question 1

When two messages are back to back, followed by a time gap, the _____ effect usually occurs.

Accepted Answer

A)  recency 
B)  primacy 
C)  channel 
D)  sleeper 
A)  recency 
B)  primacy 
C)  channel 
D)  sleeper

Question 2

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

Accepted Answer

A)  whether the audience already agrees with the message. 
B)  whether the audience is unaware of opposing arguments. 
C)  whether the audience thinks information is being shared in an appropriate way. 
D)  whether the audience is unlikely later to consider the opposition. 
A)  whether the audience already agrees with the message. 
B)  whether the audience is unaware of opposing arguments. 
C)  whether the audience thinks information is being shared in an appropriate way. 
D)  whether the audience is unlikely later to consider the opposition.

Question 3

In surveys conducted on groups of younger and older people over several years, the results supported the _____ explanation for how age plays a role in persuasion.

Accepted Answer

A)  generational 
B)  life cycle 
C)  cognitive 
D)  social proof 
A)  generational 
B)  life cycle 
C)  cognitive 
D)  social proof

Question 4

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

Accepted Answer

A)  is credible. 
B)  uses the peripheral route. 
C)  talks slowly. 
D)  uses a one-sided argument. 
A)  is credible. 
B)  uses the peripheral route. 
C)  talks slowly. 
D)  uses a one-sided argument.

Question 5

Research on attitude inoculation suggests that religious educators are wise to avoid

Accepted Answer

A)  the two-step flow of communication. 
B)  forewarnings to their followers that outsiders will question their beliefs. 
C)  using charismatic leaders to attract new converts. 
D)  creating a "germ-free ideological environment." 
A)  the two-step flow of communication. 
B)  forewarnings to their followers that outsiders will question their beliefs. 
C)  using charismatic leaders to attract new converts. 
D)  creating a "germ-free ideological environment."

Question 6

People who are quick to respond to peripheral cues, such as a communicator's attractiveness, are _____ in the need for cognition.

Accepted Answer

A)  low 
B)  average 
C)  high 
D)  slightly above average 
A)  low 
B)  average 
C)  high 
D)  slightly above average

Question 7

Messages are best understood and remembered when they are

Accepted Answer

A)  audiotaped. 
B)  live. 
C)  written. 
D)  videotaped. 
A)  audiotaped. 
B)  live. 
C)  written. 
D)  videotaped.

Question 8

Bailenson and Yee's research with virtual social reality found a "person" whose expressions and movements echoed the participant was

Accepted Answer

A)  not liked but was persuasive. 
B)  liked and was persuasive. 
C)  not liked and was not persuasive. 
D)  liked but was not persuasive. 
A)  not liked but was persuasive. 
B)  liked and was persuasive. 
C)  not liked and was not persuasive. 
D)  liked but was not persuasive.

Question 9

Mere repetition of a message can

Accepted Answer

A)  make the message more believable. 
B)  decrease its fluency and credibility. 
C)  increase resistance to the message. 
D)  generate many arguments against it. 
A)  make the message more believable. 
B)  decrease its fluency and credibility. 
C)  increase resistance to the message. 
D)  generate many arguments against it.

Question 10

The way a message is delivered is what social psychologists refer to as the _____ of communication.

Accepted Answer

A)  style 
B)  route 
C)  channel 
D)  method 
A)  style 
B)  route 
C)  channel 
D)  method

Question 11

Which of the following is NOT an element of persuasion?

Accepted Answer

A)  the communicator 
B)  the channel 
C)  the audience 
D)  the place 
A)  the communicator 
B)  the channel 
C)  the audience 
D)  the place

Question 12

Researchers found that difficult messages are most persuasive when _____, and easy messages are most persuasive when _____.

Accepted Answer

A)  audiotaped; videotaped 
B)  spoken; written 
C)  written; videotaped 
D)  given slowly; given quickly 
A)  audiotaped; videotaped 
B)  spoken; written 
C)  written; videotaped 
D)  given slowly; given quickly

Question 13

Bill is a car salesman. He is trying to sell a moderately expensive car to a client. In order to use the door-in-the-face technique effectively, Bill must _____.

Accepted Answer

A)  quote a high price first and reduce it later 
B)  make an initial offer and increase the price later 
C)  use a one-sided argument to convince 
D)  quote one price and stick to it 
A)  quote a high price first and reduce it later 
B)  make an initial offer and increase the price later 
C)  use a one-sided argument to convince 
D)  quote one price and stick to it

Question 14

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it, recycling

Accepted Answer

A)  increased to 80 percent. 
B)  increased to 25 percent. 
C)  decreased by 40 percent. 
D)  decreased by 90 percent. 
A)  increased to 80 percent. 
B)  increased to 25 percent. 
C)  decreased by 40 percent. 
D)  decreased by 90 percent.

Question 15

Which statement is NOT true about the best way to deal with media information?

Accepted Answer

A)  The more lifelike the medium, the more persuasive the message. 
B)  Messages are best comprehended and recalled when written. 
C)  When the message is difficult to comprehend, it is best written. 
D)  Messages are best comprehended and recalled when spoken. 
A)  The more lifelike the medium, the more persuasive the message. 
B)  Messages are best comprehended and recalled when written. 
C)  When the message is difficult to comprehend, it is best written. 
D)  Messages are best comprehended and recalled when spoken.

Question 16

Who is the most responsive to rational appeals?

Accepted Answer

A)  well-educated and analytical people 
B)  well-educated and non-analytical people 
C)  less educated and analytical people 
D)  less educated and non-analytical people 
A)  well-educated and analytical people 
B)  well-educated and non-analytical people 
C)  less educated and analytical people 
D)  less educated and non-analytical people

Question 17

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers. To be the most successful, Stephanie should incorporate which type of arguments into her speech?

Accepted Answer

A)  emotional 
B)  peripheral 
C)  neutral 
D)  rational 
A)  emotional 
B)  peripheral 
C)  neutral 
D)  rational

Question 18

Credibility in a speaker includes all of the following EXCEPT

Accepted Answer

A)  someone speaking confidently. 
B)  being introduced as knowledgeable. 
C)  saying things that the audience agrees with. 
D)  someone speaking hesitantly. 
A)  someone speaking confidently. 
B)  being introduced as knowledgeable. 
C)  saying things that the audience agrees with. 
D)  someone speaking hesitantly.

Question 19

Macy prefers classes with professors who are visually appealing and entertaining, rather than classes with professors who are knowledgeable and effective communicators. Macy is probably _____ in the need for cognition.

Accepted Answer

A)  low 
B)  average 
C)  high 
D)  slightly above average 
A)  low 
B)  average 
C)  high 
D)  slightly above average

Question 20

When a choice concerns matters of personal value or taste, _____ communicators have more influence.

Accepted Answer

A)  dissimilar 
B)  expert 
C)  attractive 
D)  energetic 
A)  dissimilar 
B)  expert 
C)  attractive 
D)  energetic

When two messages are back to back, followed by a time gap, the _____ effect usually occurs.

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

In surveys conducted on groups of younger and older people over several years, the results supported the _____ explanation for how age plays a role in persuasion.

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

Research on attitude inoculation suggests that religious educators are wise to avoid

People who are quick to respond to peripheral cues, such as a communicator's attractiveness, are _____ in the need for cognition.

Messages are best understood and remembered when they are

Bailenson and Yee's research with virtual social reality found a "person" whose expressions and movements echoed the participant was

Mere repetition of a message can

The way a message is delivered is what social psychologists refer to as the _____ of communication.

Which of the following is NOT an element of persuasion?

Researchers found that difficult messages are most persuasive when _, and easy messages are most persuasive when _.

Bill is a car salesman. He is trying to sell a moderately expensive car to a client. In order to use the door-in-the-face technique effectively, Bill must _____.

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it, recycling

Which statement is NOT true about the best way to deal with media information?

Who is the most responsive to rational appeals?

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers. To be the most successful, Stephanie should incorporate which type of arguments into her speech?

Credibility in a speaker includes all of the following EXCEPT

Macy prefers classes with professors who are visually appealing and entertaining, rather than classes with professors who are knowledgeable and effective communicators. Macy is probably _____ in the need for cognition.

When a choice concerns matters of personal value or taste, _____ communicators have more influence.

Thinking Critically With Psychological Science

The Biology of Mind

Consciousness and the Two-Track Mind

Nature, Nurture, and Human Diversity

Developing Through the Life Span

Sensation and Perception

Memory

Thinking and Language

Intelligence

What Drives Us: Hunger, Sex, Friendship, and Achievement

Emotions, Stress, and Health

Social Psychology

Personality

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Exam 7: Learning

When two messages are back to back, followed by a time gap, the _____ effect usually occurs.

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

In surveys conducted on groups of younger and older people over several years, the results supported the _____ explanation for how age plays a role in persuasion.

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

Research on attitude inoculation suggests that religious educators are wise to avoid

People who are quick to respond to peripheral cues, such as a communicator's attractiveness, are _____ in the need for cognition.

Messages are best understood and remembered when they are

Bailenson and Yee's research with virtual social reality found a "person" whose expressions and movements echoed the participant was

Mere repetition of a message can

The way a message is delivered is what social psychologists refer to as the _____ of communication.

Which of the following is NOT an element of persuasion?

Researchers found that difficult messages are most persuasive when _____, and easy messages are most persuasive when _____.

Bill is a car salesman. He is trying to sell a moderately expensive car to a client. In order to use the door-in-the-face technique effectively, Bill must _____.

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it, recycling

Which statement is NOT true about the best way to deal with media information?

Who is the most responsive to rational appeals?

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers. To be the most successful, Stephanie should incorporate which type of arguments into her speech?

Credibility in a speaker includes all of the following EXCEPT

Macy prefers classes with professors who are visually appealing and entertaining, rather than classes with professors who are knowledgeable and effective communicators. Macy is probably _____ in the need for cognition.

When a choice concerns matters of personal value or taste, _____ communicators have more influence.

Thinking Critically With Psychological Science

The Biology of Mind

Consciousness and the Two-Track Mind

Nature, Nurture, and Human Diversity

Developing Through the Life Span

Sensation and Perception

Memory

Thinking and Language

Intelligence

What Drives Us: Hunger, Sex, Friendship, and Achievement

Emotions, Stress, and Health

Social Psychology

Personality

Psychological Disorders

Therapy

Filters

Researchers found that difficult messages are most persuasive when _, and easy messages are most persuasive when _.