Exam 7: Learning

The Bennington College study revealed that

The _____ effect refers to how information that is presented first usually has the most influence.

People who have a high need for cognition are likely to

Perceived trustworthiness includes all of the following behaviors EXCEPT

Generally speaking, the most persuasive channel of communication seems to be

The _____ route to persuasion occurs when interested people focus on arguments.

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

When an initially discounted message becomes effective, a delayed impact of the message occurs. This is called the _____.

The motivation to think and analyze is referred to as the need for

Abelson and his colleagues (1982) found that voting preferences in the United States could be reasonably predicted from voters'

Myra needs to ask her husband to buy her a gift. Which of the following strategies used by Myra reflects the lowball technique?

Identify a true statement about resisting persuasion.

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Explain attitude inoculation and how it affects persuasive appeals.

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged. This refers to the _____ explanation for how age plays a role in persuasion.

In the context of need for cognition, the most effective instructors

An economist predicts an economic breakdown in a country. His message is initially discounted because people are resistant to change their thought process. However, during economic breakdown, people acknowledge the economist's message and take his advice to counter the consequences of economic breakdown. This is an example of _____.

If people remember the message better than the reason for discounting it, the impact of a noncredible person may _____ over time.