Exam 7: Learning

Kevin wants his parents to extend his curfew for one hour this weekend. Kevin is most likely to persuade his parents if he

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

Researchers have found that trustworthiness is _____ if the audience believes the communicator is NOT trying to persuade them.

Which route to persuasion is most likely to create long-lasting attitudes and behavioral changes?

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

In the context of paths that lead to persuasion, smart advertisers tend to adopt marketing strategies that use the _____ route to persuasion on television to change their customer's thinking.

When Asch (1946) presented students with a description of someone as "intelligent, industrious, impulsive, critical, stubborn, and envious," they rated the person _____ than if the opposite order of adjectives was presented.

A message about tooth brushing from a dentist is more persuading than the same message from a student who has done a project on dental hygiene. This reflects the credibility of the communicator through

When people tended to honor their public commitments, Cialdini (2008) called this the _____ principle of persuasion.

Stephanie believes that people become more conservative as they get older. Stephanie would most likely agree with the _____ explanation of attitude change.

Research has concluded that stimulating thinking makes stronger messages _____ persuasive and (because of counterarguing) weak messages _____ persuasive.

Company A describes its cars' reliability, mileage, and durability. Company B's ads show people having a good time driving around in their cars. A's ads focus on _____-route processing; B's ads use _____-route processing.

Forgetting creates the recency effect when

Fear-arousing messages are most effective when they

Sharon wants to talk to her teenage daughter about the dangers of smoking. Which of the following suggestions is LEAST likely to persuade Sharon's daughter to resist the pressure to smoke?

In the context of persuasion, education is more _____, whereas propaganda is more _____.

The best advice for persuasion is to

The Harry Potter series was not expected to be a best seller. It was kids talking to other kids that made it so. This shows the effect of _____ on persuasion.

When Asch (1946) presented students with a description of someone as "intelligent, industrious, impulsive, critical, stubborn, and envious," they rated the person more positively than if the opposite order of adjectives was presented. This demonstrates the _____ effect.

Central route processing often _____ explicit attitudes.