Exam 7: Learning

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear-appeal that is maximally effective?

Lately, you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?

Which of the following is most likely to improve persuasion?

Explain the different channels of communication and compare their effectiveness.

We tend to like people who are like us. This exemplifies which characteristic of attractiveness?

William McGuire found that, when participants were "immunized" by writing an essay refuting a mild attack on a belief, they were better able to resist a more powerful attack later. This exemplifies the concept of _____.

What is the effect of a fear-arousing communication?

Studies have shown that if people are aware of opposing arguments, a(n) _____ presentation is more persuasive and enduring.

_____ occurs when we remember the message but forget the reason for discounting it.

_____ route processing more slowly builds implicit attitudes through repeated associations between an attitude object and an emotion.

Chaiken and Eagly (1976) found that when a message was difficult to comprehend, persuasion was greatest when the message was

Which of the following must take place before a message is likely to persuade?

Darla wants to persuade her parents to help pay for a study trip abroad. She will have a more difficult time succeeding if

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older. This refers to the _____ explanation for how age plays a role in persuasion.

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Exposing people to weak attacks on their attitudes so that when stronger attacks come, they will have refutations available is known as

Persuasion can be resisted by

Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as

Since Carmen is not a particularly prestigious or authoritative source on exercise, she should encourage her father to exercise by suggesting he