Question 1

Unfortunately,business messages you write are not verifiable.

Accepted Answer

A) True 
 B)False

Question 2

Briefly describe at least four factors to consider in choosing a medium for your message.

Accepted Answer

In considering which medium to use for y

Question 3

When you want to ease interaction,which of these channels is the most effective?

Accepted Answer

A)  Teleconferencing 
B)  Oral channels 
C)  Written channels 
D)  Electronic forms 
A)  Teleconferencing 
B)  Oral channels 
C)  Written channels 
D)  Electronic forms

Question 4

Media richness depends in part on a medium's ability to facilitate feedback.

Accepted Answer

A) True 
 B)False

Question 5

A news website wants visitors to make a donation to a children's charity for Christmas.The site places banner ads on every page to encourage donations.Some ads stress the need for donation; others explain how to donate.The site aims to have at least 5 percent of the visitors donate to the charity as a result of the campaign.Which of the following is the specific purpose of the campaign?

Accepted Answer

A)  To inform visitors about the need to donate 
B)  To inform visitors about the ways in which they can donate 
C)  To persuade at least 5 percent of the visitors to donate to the campaign 
D)  To raise money for the children's charity 
A)  To inform visitors about the need to donate 
B)  To inform visitors about the ways in which they can donate 
C)  To persuade at least 5 percent of the visitors to donate to the campaign 
D)  To raise money for the children's charity

Question 6

You can expect your audience to adapt to a media or medium that fits your purpose.

Accepted Answer

A) True 
 B)False

Question 7

The authorities at a school are about to introduce tough new security measures to prevent crime on campus.Students will have to carry identification at all times and some activities will be restricted.Draft a message explaining the new rules using either the direct or indirect approach.Explain which approach you think the university should use to communicate with the students and why.

Accepted Answer

The student body may perceive the new se

Question 8

Leo needs to create a presentation on a controversial topic.Before beginning work,he outlines the major points and plans the flow of the presentation.Which of the following should Leo avoid in order to express his ideas clearly and concisely?

Accepted Answer

A)  Explaining the implications of the main idea 
B)  Increasing the number of supporting points 
C)  Providing examples and evidence 
D)  Providing only a few strong examples 
A)  Explaining the implications of the main idea 
B)  Increasing the number of supporting points 
C)  Providing examples and evidence 
D)  Providing only a few strong examples

Question 9

To help you define the ________ purpose of your message,ask yourself what you hope to accomplish with your message and what your audience should do or think after receiving your message.

Accepted Answer

The answer of To help you define the ________ purpose...

Question 10

The richest form of feedback is the face-to-face conversation.

Accepted Answer

A) True 
 B)False

Question 11

A good audience profile contains analysis of which of the following questions?

Accepted Answer

A)  Where are they located? 
B)  Who are your audience members? 
C)  What is your audience's probable reaction? 
D)  All of the above 
A)  Where are they located? 
B)  Who are your audience members? 
C)  What is your audience's probable reaction? 
D)  All of the above

Question 12

Ethan was commissioned to research the market potential for a new fast food chain in a particular area.A trained market researcher,Ethan used complex statistical methods to analyze his data.He is in the process of preparing his research report and must now draft his conclusions and recommendations for the top management of the fast food chain,who are located at the firm's headquarters in Montreal.Which of the following must Ethan necessarily be aware of in order to draft his conclusions and recommendations in the most effective manner?

Accepted Answer

A)  The median age of the audience 
B)  The geographic distribution of the audience 
C)  The audience's level of understanding 
D)  The male-to-female ratio of the audience 
A)  The median age of the audience 
B)  The geographic distribution of the audience 
C)  The audience's level of understanding 
D)  The male-to-female ratio of the audience

Question 13

When deciding what information to include in your message,be sure your information is ________.

Accepted Answer

A)  complete 
B)  ethical 
C)  accurate 
D)  all of the above 
A)  complete 
B)  ethical 
C)  accurate 
D)  all of the above

Question 14

In business messages,you need to state your specific purpose as precisely as possible,even identifying which audience members should respond,how they should respond,and when.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true for gathering information for written communication?

Accepted Answer

A)  Information for simple messages can be gathered using informal techniques. 
B)  Only formal methods of gathering information can be used for complex messages. 
C)  Informal research techniques are not reliable sources of information. 
D)  Asking the audience for input is not an acceptable method of gathering information. 
A)  Information for simple messages can be gathered using informal techniques. 
B)  Only formal methods of gathering information can be used for complex messages. 
C)  Informal research techniques are not reliable sources of information. 
D)  Asking the audience for input is not an acceptable method of gathering information.

Question 16

When your message has an emotional component,which of these channels is the most effective?

Accepted Answer

A)  Electronic forms 
B)  Presentations 
C)  Oral channels 
D)  Written channels 
A)  Electronic forms 
B)  Presentations 
C)  Oral channels 
D)  Written channels

Question 17

For small projects,it is okay to skip the planning step.

Accepted Answer

A) True 
 B)False

Question 18

When you must reach a dispersed audience personally,which of these channels is most effective?

Accepted Answer

A)  Oral channels 
B)  Electronic forms 
C)  Written channels 
D)  Presentations 
A)  Oral channels 
B)  Electronic forms 
C)  Written channels 
D)  Presentations

Question 19

Your organization decides to switch its top-down decision-making structure with a participatory approach,in which all employees have a say in decision-making.Draft the message using first the direct and then the indirect approach.Describe the type of audience for each approach and explain why that particular approach is necessary.

Accepted Answer

The direct approach can be used when you

Question 20

A report is no more formal than a presentation directed to three or four people in your department.

Accepted Answer

A) True 
 B)False

Unfortunately,business messages you write are not verifiable.

Briefly describe at least four factors to consider in choosing a medium for your message.

When you want to ease interaction,which of these channels is the most effective?

Media richness depends in part on a medium's ability to facilitate feedback.

You can expect your audience to adapt to a media or medium that fits your purpose.

Leo needs to create a presentation on a controversial topic.Before beginning work,he outlines the major points and plans the flow of the presentation.Which of the following should Leo avoid in order to express his ideas clearly and concisely?

To help you define the ________ purpose of your message,ask yourself what you hope to accomplish with your message and what your audience should do or think after receiving your message.

The richest form of feedback is the face-to-face conversation.

A good audience profile contains analysis of which of the following questions?

When deciding what information to include in your message,be sure your information is ________.

In business messages,you need to state your specific purpose as precisely as possible,even identifying which audience members should respond,how they should respond,and when.

Which of the following is true for gathering information for written communication?

When your message has an emotional component,which of these channels is the most effective?

For small projects,it is okay to skip the planning step.

When you must reach a dispersed audience personally,which of these channels is most effective?

A report is no more formal than a presentation directed to three or four people in your department.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 3: Planning Business Messages

Unfortunately,business messages you write are not verifiable.

Briefly describe at least four factors to consider in choosing a medium for your message.

When you want to ease interaction,which of these channels is the most effective?

Media richness depends in part on a medium's ability to facilitate feedback.

You can expect your audience to adapt to a media or medium that fits your purpose.

Leo needs to create a presentation on a controversial topic.Before beginning work,he outlines the major points and plans the flow of the presentation.Which of the following should Leo avoid in order to express his ideas clearly and concisely?

To help you define the ________ purpose of your message,ask yourself what you hope to accomplish with your message and what your audience should do or think after receiving your message.

The richest form of feedback is the face-to-face conversation.

A good audience profile contains analysis of which of the following questions?

When deciding what information to include in your message,be sure your information is ________.

In business messages,you need to state your specific purpose as precisely as possible,even identifying which audience members should respond,how they should respond,and when.

Which of the following is true for gathering information for written communication?

When your message has an emotional component,which of these channels is the most effective?

For small projects,it is okay to skip the planning step.

When you must reach a dispersed audience personally,which of these channels is most effective?

A report is no more formal than a presentation directed to three or four people in your department.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters