Exam 3: Planning Business Messages

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As part of determining your purpose,you must also consider ________.

(Multiple Choice)
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The second stage of the writing process is organizing and writing the first draft.

(True/False)
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When you want to read the audience's body language or hear the tone of their response,which of these channels is most effective?

(Multiple Choice)
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Use written channels when ________.

(Multiple Choice)
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When time zones differ,which of these channels is most effective?

(Multiple Choice)
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Creating audio signals from computer data is known as ________.

(Multiple Choice)
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Describe the three-step writing process.

(Essay)
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When you need immediate feedback,which of these channels is most effective?

(Multiple Choice)
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The second stage of the writing process includes ________.

(Multiple Choice)
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________ are popular because they convey messages quickly and are easy to share via social technologies.

(Short Answer)
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Media richness refers to the relative costs of advertising in the various mass media.

(True/False)
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When writing,Alyssa finds it best to talk through a communication challenge before beginning to write.She records herself describing what she intends to write.When she listens to the playback,she identifies ways to tighten and clarify the message.The process Alyssa uses is known as ________.

(Multiple Choice)
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Print media,such as memorandums and newsletters,is the best way to communicate complicated,emotionally charged information.

(True/False)
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Today's email systems are immune to security threats.

(True/False)
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When you are presenting information in any format,it is best to include as much information as possible and let the recipient pick and choose what is important.

(True/False)
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Culture influences channel preferences.

(True/False)
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The Toronto headquarters of a multinational company typically houses a number of employees from its various branches across the world.English is the common language of communication,but most employees are not native speakers.How does this fact affect business communications addressed to all the employees located at the company's headquarters?

(Multiple Choice)
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Storytelling is never considered appropriate in a business context.

(True/False)
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Three reasons for planning your project in detail before you begin are ________.

(Multiple Choice)
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A letter or a memo is more formal than an email message.

(True/False)
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