Exam 19: The Global Marketplace

All of the following are political-legal factors that should be considered when deciding whether to do business in a given country EXCEPT which one?

Describe the purpose,roles,and achievements of GATT and the World Trade Organization.

Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands.In France,where consumers drink little milk and eat little for breakfast,Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast.Kellogg is following what type of marketing strategy?

To make Oreo cookies sell well in China,Kraft completely altered the popular all-American classic to a long,thin,four-layered,chocolate-covered wafer.This is an example of ________.

The simplest way to enter a foreign market is through exporting.

In international trade,it is ideal if the buyer can pay in ________.

Sears opened up department stores in Mexico and Spain,where it found qualified local manufacturers to produce many of the product it sells.This type of joint venture is known as ________.

Identify the three major ways a company can manage its international marketing.

A firm normally gets into international marketing by simply shipping out its goods.If its international sales expand,the company organizes a(n)________.

Kellogg cereals are sold successfully in essentially the same form around the globe.This is an example of straight product extension.

Barter is a form of cash transaction.

A(n)________ economy is poor in some ways but rich in one or more natural resources responsible for creating most of its exporting revenue.

Explain why some critics worry that American multinationals are causing countries around the globe to lose their individual identities.Give an example of the "Americanizing" of the world's cultures.

UNASUR is the economic community of South American nations.

Briefly explain why economic communities are formed.

________ means adjusting the marketing strategy and mix elements to each international target market.

Compare the four different types of industrial structures.

A ________ is one that,by operating in more than one country,gains marketing,production,research and development,and financial advantages that are not available to purely domestic competitors.

What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.

Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a two-way street?