Exam 19: The Global Marketplace

The EU acts as an umbrella organization that oversees GATT and mediates global disputes.

The ________ is a treaty designed to promote world trade by reducing tariffs and other international trade barriers.

________ involves entering a foreign market by developing foreign-based assembly or manufacturing facilities.

Members of management at Growing Green,a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment,are evaluating the benefits and disadvantages of indirect exporting,direct exporting,and licensing.In which stage of the international marketing process is Growing Green?

Which of the following is an economic factor that a company should consider before deciding to enter an international market?

The European Union and NAFTA (North American Free Trade Agreement)are examples of ________.

It is important to understand how business norms vary from country to country.For example,________ like to sit or stand very close to each other when they queue or talk business.

The Internet is making global price differences more obvious,forcing companies toward more standardized international pricing.

The simplest way to enter a foreign market is through ________.

Of the following,which is the LEAST critical decision a company should make before going abroad?

All of the following are strategies for adapting product and marketing communications to a global market EXCEPT which one?

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

Which of the following is an advantage created by the adoption of the euro?

For Gucci to overcome price escalation,it must add the cost of transportation,tariffs,importer margin,wholesaler margin,and retailer margin to its factory price.

Discuss direct and indirect exporting.What are two advantages of exporting?

Industrializing economies do NOT include ________.

The European Union represents one of the world's single largest markets.

Trusted Wholesalers is a company that currently purchases products produced in Mexico and sells them to companies based in the United States and Canada.Trusted Wholesalers is considering whether to also purchase products produced in Costa Rica and the Dominican Republic.To make their decision,members of management at Trusted Wholesalers will most likely closely evaluate the agreements made by ________.

Describe the factors that might draw a company into the international arena.

In 2005,the ________ established a free trade zone between the United States and Costa Rica,the Dominican Republic,El Salvador,Guatemala,Honduras,and Nicaragua.