Question 1

A company could conduct direct exporting in all of the following ways EXCEPT which one?

Accepted Answer

A)  It can set up a domestic export department. 
B)  It can set up an overseas sales branch. 
C)  It can send home-based sales people abroad to find more business. 
D)  It can work through independent international marketing intermediaries. 
E)  It can hire foreign-based agents who sell goods on its behalf. 
A)  It can set up a domestic export department. 
B)  It can set up an overseas sales branch. 
C)  It can send home-based sales people abroad to find more business. 
D)  It can work through independent international marketing intermediaries. 
E)  It can hire foreign-based agents who sell goods on its behalf.

Question 2

Compare and contrast a tariff and a quota.

Accepted Answer

A tariff is a tax levied by a foreign go

Question 3

All of the following are types of industrial structures EXCEPT?

Accepted Answer

A)  subsistence economies 
B)  raw material exporting economies 
C)  marketing economies 
D)  industrializing economies 
E)  industrial economies 
A)  subsistence economies 
B)  raw material exporting economies 
C)  marketing economies 
D)  industrializing economies 
E)  industrial economies

Question 4

Companies that go global confront several major risks.Describe three of these risks.

Accepted Answer

Companies that go global may face unstab

Question 5

All of the following are major decisions a company faces in international marketing EXCEPT which one?

Accepted Answer

A)  deciding which markets to enter 
B)  deciding how to enter the market 
C)  deciding how to set standardized prices 
D)  deciding on the global marketing program 
E)  deciding on the global marketing organization 
A)  deciding which markets to enter 
B)  deciding how to enter the market 
C)  deciding how to set standardized prices 
D)  deciding on the global marketing program 
E)  deciding on the global marketing organization

Question 6

Formed in 2004 and formalized in 2008,________ makes up the largest trading block after NAFTA and the European Union.

Accepted Answer

A)  CAFTA-DR 
B)  FTAA 
C)  UNASUR 
D)  MCAN 
E)  GATT 
A)  CAFTA-DR 
B)  FTAA 
C)  UNASUR 
D)  MCAN 
E)  GATT

Question 7

How has the Internet affected how companies set prices on global products?

Accepted Answer

With the aid of the Internet,customers c

Question 8

Of the following industrial structures,which presents few market opportunities?

Accepted Answer

A)  subsistence 
B)  raw material exporting 
C)  industrializing 
D)  emerging 
E)  industrial 
A)  subsistence 
B)  raw material exporting 
C)  industrializing 
D)  emerging 
E)  industrial

Question 9

What types of products would be successful with standardized global marketing?

Accepted Answer

Products that require no chang

Question 10

________ involves less investment because the firm does not require an overseas marketing organization or network.It also involves less risk.

Accepted Answer

A)  Indirect exporting 
B)  Direct exporting 
C)  Joint venturing 
D)  Licensing 
E)  Contract manufacturing 
A)  Indirect exporting 
B)  Direct exporting 
C)  Joint venturing 
D)  Licensing 
E)  Contract manufacturing

Question 11

Countries with ________ economies consist mostly of households with very low family incomes.

Accepted Answer

A)  industrial 
B)  industrializing 
C)  service 
D)  technological 
E)  subsistence 
A)  industrial 
B)  industrializing 
C)  service 
D)  technological 
E)  subsistence

Question 12

Firms that play it safe and do not enter the global market are likely to lose their chances to enter other markets ________.

Accepted Answer

A)  but protect themselves from competition at home 
B)  but gain a competitive edge against imports in their home markets 
C)  but successfully shield themselves from foreign competition 
D)  and risk losing their home markets 
E)  A and B 
A)  but protect themselves from competition at home 
B)  but gain a competitive edge against imports in their home markets 
C)  but successfully shield themselves from foreign competition 
D)  and risk losing their home markets 
E)  A and B

Question 13

A(n)________ is a tax levied by a foreign government against certain imported products.

Accepted Answer

A)  embargo 
B)  tariff 
C)  export 
D)  exchange control 
E)  quota 
A)  embargo 
B)  tariff 
C)  export 
D)  exchange control 
E)  quota

Question 14

If a firm moves into joint ventures and direct investments,it will eventually need to create international divisions or subsidiaries.

Accepted Answer

A) True 
 B)False

Question 15

Formed in 1957,the ________ set out to create a single European market by reducing barriers to the free flow of products,services,finances,and labor among member countries and developing policies on trade with nonmember nations.

Accepted Answer

A)  Uruguay Round 
B)  European Union 
C)  European Organization 
D)  NAFTA 
E)  CAFTA 
A)  Uruguay Round 
B)  European Union 
C)  European Organization 
D)  NAFTA 
E)  CAFTA

Question 16

Identify and describe the three product strategies a company entering a foreign market can use.

Accepted Answer

A company can choose straight product ex

Question 17

A Chinese New Year television ad features a dragon in a holiday parade,adorned with red Coke cans.The spot concludes,"For many centuries,the color red has been the color for good luck and prosperity.Who are we to argue with ancient wisdom?" This is an example of ________.

Accepted Answer

A)  communication adaptation 
B)  joint venturing 
C)  product invention 
D)  straight product extension 
E)  product adaptation 
A)  communication adaptation 
B)  joint venturing 
C)  product invention 
D)  straight product extension 
E)  product adaptation

Question 18

Bias against bids made by American companies is an example of a(n)________.

Accepted Answer

A)  quota 
B)  tariff 
C)  boycott 
D)  non-tariff trade barrier 
E)  exchange control 
A)  quota 
B)  tariff 
C)  boycott 
D)  non-tariff trade barrier 
E)  exchange control

Question 19

Which of the following reduced the world's merchandise tariffs by 30 percent,toughened international protection of copyrights and trademarks,and has been extended to cover trade in agriculture and a wide range of services?

Accepted Answer

A)  GATT 
B)  EU 
C)  NAFTA 
D)  CAFTA 
E)  FTAA 
A)  GATT 
B)  EU 
C)  NAFTA 
D)  CAFTA 
E)  FTAA

Question 20

International divisions can be organized as geographical organizations,world product groups,or national groups.

Accepted Answer

A) True 
 B)False

A company could conduct direct exporting in all of the following ways EXCEPT which one?

Compare and contrast a tariff and a quota.

All of the following are types of industrial structures EXCEPT?

Companies that go global confront several major risks.Describe three of these risks.

All of the following are major decisions a company faces in international marketing EXCEPT which one?

Formed in 2004 and formalized in 2008,________ makes up the largest trading block after NAFTA and the European Union.

How has the Internet affected how companies set prices on global products?

Of the following industrial structures,which presents few market opportunities?

What types of products would be successful with standardized global marketing?

________ involves less investment because the firm does not require an overseas marketing organization or network.It also involves less risk.

Countries with ________ economies consist mostly of households with very low family incomes.

Firms that play it safe and do not enter the global market are likely to lose their chances to enter other markets ________.

A(n)________ is a tax levied by a foreign government against certain imported products.

If a firm moves into joint ventures and direct investments,it will eventually need to create international divisions or subsidiaries.

Formed in 1957,the ________ set out to create a single European market by reducing barriers to the free flow of products,services,finances,and labor among member countries and developing policies on trade with nonmember nations.

Identify and describe the three product strategies a company entering a foreign market can use.

A Chinese New Year television ad features a dragon in a holiday parade,adorned with red Coke cans.The spot concludes,"For many centuries,the color red has been the color for good luck and prosperity.Who are we to argue with ancient wisdom?" This is an example of ________.

Bias against bids made by American companies is an example of a(n)________.

Which of the following reduced the world's merchandise tariffs by 30 percent,toughened international protection of copyrights and trademarks,and has been extended to cover trade in agriculture and a wide range of services?

International divisions can be organized as geographical organizations,world product groups,or national groups.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 19: The Global Marketplace

A company could conduct direct exporting in all of the following ways EXCEPT which one?

Compare and contrast a tariff and a quota.

All of the following are types of industrial structures EXCEPT?

Companies that go global confront several major risks.Describe three of these risks.

All of the following are major decisions a company faces in international marketing EXCEPT which one?

Formed in 2004 and formalized in 2008,________ makes up the largest trading block after NAFTA and the European Union.

How has the Internet affected how companies set prices on global products?

Of the following industrial structures,which presents few market opportunities?

What types of products would be successful with standardized global marketing?

________ involves less investment because the firm does not require an overseas marketing organization or network.It also involves less risk.

Countries with ________ economies consist mostly of households with very low family incomes.

Firms that play it safe and do not enter the global market are likely to lose their chances to enter other markets ________.

A(n)________ is a tax levied by a foreign government against certain imported products.

If a firm moves into joint ventures and direct investments,it will eventually need to create international divisions or subsidiaries.

Formed in 1957,the ________ set out to create a single European market by reducing barriers to the free flow of products,services,finances,and labor among member countries and developing policies on trade with nonmember nations.

Identify and describe the three product strategies a company entering a foreign market can use.

A Chinese New Year television ad features a dragon in a holiday parade,adorned with red Coke cans.The spot concludes,"For many centuries,the color red has been the color for good luck and prosperity.Who are we to argue with ancient wisdom?" This is an example of ________.

Bias against bids made by American companies is an example of a(n)________.

Which of the following reduced the world's merchandise tariffs by 30 percent,toughened international protection of copyrights and trademarks,and has been extended to cover trade in agriculture and a wide range of services?

International divisions can be organized as geographical organizations,world product groups,or national groups.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters