Exam 13: Retailing and Wholesaling

Explain how wholesalers have been able to use technology to cut costs.

________,the world's second largest retailer after Wal-mart,has embarked on an aggressive mission to extend its role as a leading international retailer.

Which of the following is NOT one of the major classifications of wholesalers?

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Some stores are loud and decorated in bright colors while others make use of dark wood paneling and soft classical music.Each store has a "feel." The store must plan a(n)________ that suits the target market and moves customers to buy.

A seller that buys furniture,clothing,electronics,and more from a variety of producers at less-than-regular wholesale prices and then charges customers less than retail,is a(n)________.

Three types of shopping centers are regional shopping centers,community shopping centers,and neighborhood shopping centers/strip malls.Describe how they are different from each other.

Which wholesaler's channel function is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?

________ were the main form of retail cluster until the 1950s.

________ are two or more outlets that are commonly owned and controlled.

Retailing includes all the activities involved in selling products or services directly to final consumers for their personal,non-business use.

A retailer's price policy must fit its target market,product,service assortment,competition and __________.

________,or manufacturers' representatives,represent a buyer or seller on a more permanent basis.

________ are the largest group of wholesalers.The group can be divided into the two broad types of full-service and limited-service.

Which wholesaler's channel function is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?

Press conferences,speeches,store openings,special events,newsletters,magazines,and public service activities are examples of ways retailers use ________.

________ operate in warehouse-like facilities,sell a limited selection of items,and offer few frills.Customers pay annual membership fees and are able to purchase goods at deep discounts.

Factory outlets,independent off-price retailers,and warehouse clubs all buy their merchandise in a similar fashion.

________ have filled the ultralow-priced,high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.

Full-service retailers such as Mitsukoshi provide more sales assistance because they carry more shopping goods about which customers need information.