Exam 13: Retailing and Wholesaling

At Takashimaya in Japan,a first-class department store,customers shop for high-end products and have come to expect assistance in every phase of the shopping process.Takashimaya is a ________.

How does a retailer cooperative function?

Nita can visit her local supermarket and buy a dozen roses,a liter of milk,two birthday cards,a bag of cat litter,and a pan for roasting a chicken.This best illustrates how a wholesaler has added value through the channel function of ________.

Mega-retailers have shifted the balance of power between retailers and producers,giving retailers more power.

________ includes all activities involved in selling goods and services to those buying for resale or business use.

Which type of limited-service wholesaler is owned by farmers who assemble farm produce to sell in local markets?

________ are flourishing due to increased use of market segmentation and market targeting.

A ________ contains between 15 and 40 retail stores,including a department or variety store,a supermarket,specialty stores,professional offices,and sometimes a bank.

Explain the store's atmosphere?

Most shopping centers are ________ containing between 5 and 15 stores; they are close and convenient for consumers.

Like retailers,a wholesaler must decide on segmentation and targeting,differentiation and positioning,and the marketing mix.

Retailers first must position themselves in a market and then decide how they will define the target customers in these markets.

Retail convergence is a merging of all of the following EXCEPT ________.

Unlike mass marketers,niche marketers expect to see continued growth in their online sales.

How can wholesalers improve their use of promotions?

________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.

Refer to the scenario below to answer the following questions. In the 1990s, Millie was only a small town in Northeastern Taiwan with a Woodcraft Museum, a shoe store, a small restaurant, a grocery store and several woodcraft stores. Over the next three decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Millie's largest population, the Pinpu. Ben and Mary Chen, having grown up within the locality of Millie, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Pinpu Wood, began with a small display of handmade rocking chairs, Ben Chen's specialty. But within a few months, the display at Pinpu Wood included picnic tables, flower boxes, wooden statues and small handmade novelty items. No other shop offers the same. Mary Chen decorated the shop's display room with authentic Pinpu décor and eventually hired three Pinpu friends to sew and embroider napkins and other textiles per customer request. In addition, two women from the Pinpu community sought permission to display home-baked pastries and dumplings on Saturdays and Sundays, the town's busiest tourist days, when Millie attracted swarms of visitors to its flea market on the south edge of town. "Millie is full of specialty shops," Mary Chen stated. "People don't come here to buy things made in France or the United States. They want real, Pinpu-made goods." -Which of the following is most critical to Pinpu Wood's success?

________ buy mostly from producers and sell to retailers and industrial consumers.

Power centers are decreasing in number.

7-Eleven,Cheers and Circle K,small stores that traditionally have had an image of a "truck stop" where men go to buy beer,cigarettes,and magazines,are examples of ________.