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Some Stores Are Loud and Decorated in Bright Colors While

Question 125

Multiple Choice

Some stores are loud and decorated in bright colors while others make use of dark wood paneling and soft classical music.Each store has a "feel." The store must plan a(n) ________ that suits the target market and moves customers to buy.


A) promotion
B) target
C) atmosphere
D) services mix
E) product assortment

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