Exam 15: Product Development and Supply Chain Management

Match the term with its definition. a.Agents/brokers b.Common carriers c.Contract carriers d.Distribution e.Dual distribution f.Merchant middlemen g.Patent h.Physical distribution (logistics) i.Plant patent j.Private carriers k.Supply chain management l.Third-party logistics firm -The physical movement of products and the establishment of intermediary relationships to support such movement

Match the term with its definition. a.Agents/brokers b.Common carriers c.Contract carriers d.Distribution e.Dual distribution f.Merchant middlemen g.Patent h.Physical distribution (logistics) i.Plant patent j.Private carriers k.Supply chain management l.Third-party logistics firm -A distribution system that involves more than one channel

Thanks to national press,Wonderful Gifts has had 100% more orders placed than last quarter.The company could be caught in a ______ if proper planning does not occur.

Intermediaries exist because

The product life cycle,as opposed to the competitive advantage life cycle,

Match the term with its definition. a.Agents/brokers b.Common carriers c.Contract carriers d.Distribution e.Dual distribution f.Merchant middlemen g.Patent h.Physical distribution (logistics) i.Plant patent j.Private carriers k.Supply chain management l.Third-party logistics firm -Registered protection for any distinct,new variety of living plant

After listing the six categories of major product strategies,discuss the implications for a small business.

Match the term with its definition. a.Channel of distribution b.Copyright c.Patent d.Product e.Product item f.Product life cycle g.Product line h.Product mix i.Product mix consistency j.Product strategy k.Sustainable competitive advantage l.Warranty -A total bundle of satisfaction offered to consumers in an exchange transaction

The intermediary relationship in which ownership is transferred is

Marie is a songwriter who has a full catalogue of material she has been compiling as a hobby since 1985.Recently she was approached about someone recording her songs.To protect her rights to her songs,what does Marie need to do to secure her rights?

Since Love Languages has decided to sell its tutoring service on CDs through an online site as well as the traditional format of personal tutors,they are relying on

Annabelle's company makes pottery.She would like to expand her business and is looking for ideas.What advice would you give her?

Product testing is the last step in the product development process.

Arden has designed an artistic design to complement his product's name to assist customers in identifying his product.These are commonly as referred to as a:

Channel management is synonymous with the term logistics.

Bagels Bagels Bagels,a small breakfast bagel bakery,has expanded into sandwiches for lunch using bagels.They are now employing a _____ product strategy.

During the competitive advantage life cycle,firms can exploit a competitive advantage during the develop stage.

A garden center selling two types of mint has one product item in two product lines.

Pepsico produces and distributes products under the brand names Pepsi,Quaker,Frito-Lay,and many others.This collection of product lines within Pepsico's ownership and control is referred to as the:

A product strategy that includes a new product that is quite different from existing products