Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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Capabilities of supply chain execution systems would not include

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Supply chain ________ systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

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________ management is an important capability for customer service processes that is found in most major CRM software products.

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Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

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Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

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Supply chain planning systems

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A supply chain driven by actual customer orders or purchases follows a ________ model.

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Which of the following is not a potential "switching cost"?

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Identify two classifications for supply chain software. For each classification, identify five capabilities.

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Cross-selling is the marketing of complementary products to customers.

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Identify five benefits of customer relationship management systems.

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Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.

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In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

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From your reading of the chapter's opening case, NVIDIA implemented new information systems in order to achieve which of the following business objectives?

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Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application.

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Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product best describes supply chain ________ systems.

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Operational CRM applications include tools for

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Identify and describe the two types of customer relationship management applications.

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Major CRM application software vendors include Oracle and SAP.

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All CRM packages contain modules for PRM and ERM.

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