Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

________ modules deal with issues such as setting objectives, employee performance management, and performance-based compensation.

Using social networking tools to converse with customers is called ________.

A company having difficulty with timely delivery of parts to its manufacturing plants should look to implementing a supply chain ________ system.

Analytical CRM applications

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

A build-to-order supply-chain model is also called a ________ model.

Which of the following is an important capability for sales processes that is found in most major CRM software products?

CRM software can help organizations identify high-value customers for preferential treatments.

Firms can use social networking sites to improve their efficiency in customer service.

Plant Away is an Oregon-based retailer and distributor of trees and shrubs. They have hundreds of smaller nurseries based around the country that grow the plant stock. The majority of their business is conducted online. Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery. What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

In the pre-Internet environment, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

Enterprise systems require fundamental changes in the way the business operates.

Next-generation enterprise suites use ________ and SOA to link to systems of customers and suppliers.

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Which of the following is not an example of the benefits enterprise systems provide to firms?

Which of the following statements about enterprise applications is not true?

The business value of an effective supply chain management system includes all of the following except

Which of the following is not one of the key challenges facing global supply chains?