Question 1

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False  False

Question 2

E-hubs are more ________ than private industrial networks.

Accepted Answer

A)  transaction-oriented 
B)  collaborative 
C)  independent 
D)  supply-chain oriented 
A)  transaction-oriented 
B)  collaborative 
C)  independent 
D)  supply-chain oriented A

Question 3

________ refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

Cost transparency

Question 4

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 5

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary. A sample answ

Question 6

List and describe the four main features of social e-commerce and their value to marketers.

Accepted Answer

The four main features are:
1. social si

Question 7

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

Accepted Answer

A) True 
 B)False

Question 8

The ________ targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

The answer of The ________ targeting of ads results in...

Question 9

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target

Question 10

In general, for digital goods, the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 11

Market creators

Accepted Answer

A)  save users money and time by processing online sales transactions. 
B)  provide a digital environment where buyers and sellers can establish prices for products. 
C)  create revenue by providing digital content over the Web. 
D)  sell physical products directly to consumers or individual businesses. 
A)  save users money and time by processing online sales transactions. 
B)  provide a digital environment where buyers and sellers can establish prices for products. 
C)  create revenue by providing digital content over the Web. 
D)  sell physical products directly to consumers or individual businesses.

Question 12

Web site tracking software can log the path a customer took through the Web site, the time spent on the site, and what geographic area in general the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

Accepted Answer

Student answers will vary, but should in

Question 13

Digital goods are goods that are

Accepted Answer

A)  produced digitally. 
B)  sold over digital networks. 
C)  delivered digitally. 
D)  used with digital equipment. 
A)  produced digitally. 
B)  sold over digital networks. 
C)  delivered digitally. 
D)  used with digital equipment.

Question 14

Compared to traditional markets, digital markets have

Accepted Answer

A)  lower distributed delivery costs. 
B)  higher marginal costs per unit. 
C)  equivalent copying costs. 
D)  similar inventory costs. 
A)  lower distributed delivery costs. 
B)  higher marginal costs per unit. 
C)  equivalent copying costs. 
D)  similar inventory costs.

Question 15

Telecommunications hardware and software is typically the least costly portion of a Web site budget.

Accepted Answer

A) True 
 B)False

Question 16

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  price discrimination. 
A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  price discrimination.

Question 17

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary. A sample answ

Question 18

Compared to traditional goods, digital goods have

Accepted Answer

A)  greater pricing flexibility. 
B)  lower marketing costs. 
C)  higher production costs. 
D)  higher inventory costs. 
A)  greater pricing flexibility. 
B)  lower marketing costs. 
C)  higher production costs. 
D)  higher inventory costs.

Question 19

Information density refers to the

Accepted Answer

A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency.

Question 20

Compared to digital markets, traditional markets have

Accepted Answer

A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  higher transaction costs. 
A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  higher transaction costs.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

E-hubs are more ________ than private industrial networks.

________ refers to the ability of consumers to discover what merchants actually pay for products.

Disintermediation provides major benefits to the distributor.

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

List and describe the four main features of social e-commerce and their value to marketers.

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

The ________ targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

In general, for digital goods, the marginal cost of producing another unit is about zero.

Market creators

Digital goods are goods that are

Compared to traditional markets, digital markets have

Telecommunications hardware and software is typically the least costly portion of a Web site budget.

Selling the same goods to different targeted groups at different prices is called

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Compared to traditional goods, digital goods have

Information density refers to the

Compared to digital markets, traditional markets have

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

E-hubs are more ________ than private industrial networks.

________ refers to the ability of consumers to discover what merchants actually pay for products.

Disintermediation provides major benefits to the distributor.

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

List and describe the four main features of social e-commerce and their value to marketers.

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

The ________ targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

In general, for digital goods, the marginal cost of producing another unit is about zero.

Market creators

Digital goods are goods that are

Compared to traditional markets, digital markets have

Telecommunications hardware and software is typically the least costly portion of a Web site budget.

Selling the same goods to different targeted groups at different prices is called

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Compared to traditional goods, digital goods have

Information density refers to the

Compared to digital markets, traditional markets have

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters