Exam 13: Retailing and Wholesaling

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A ________ is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover goods.

(Multiple Choice)
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Many shoppers now check out merchandise online and then buy it at brick-and-mortar stores. This process is called showrooming.

(True/False)
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Which of the following would be considered a service retailer?

(Multiple Choice)
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In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.

(True/False)
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According to the concept of ________, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers. Such retailers then become successful, and eventually become like the conventional retailers they replaced.

(Multiple Choice)
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7-Eleven, Stop-N-Go, and Circle K are examples of ________.

(Multiple Choice)
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________ perform a role similar to that of brokers or agents but are part of the buyer's organization.

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You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?

(Multiple Choice)
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Which of the following statements best represents a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the contract?

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________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

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________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

(Multiple Choice)
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Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

(Multiple Choice)
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________ are two or more outlets that are commonly owned and controlled.

(Multiple Choice)
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How can wholesalers improve their use of promotions?

(Essay)
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A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

(Multiple Choice)
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A ________ contains from 50 to 100 stores, is like a covered mini-downtown, and attracts customers from a wide area.

(Multiple Choice)
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Specialty stores carry ________ with ________ within them.

(Multiple Choice)
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________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information.

(Multiple Choice)
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What types of products do specialty stores carry? Give an example of a specialty store.

(Essay)
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Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

(Multiple Choice)
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