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According to the Concept of ________, New Retailing Forms Often

Question 125

Multiple Choice

According to the concept of ________, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers. Such retailers then become successful, and eventually become like the conventional retailers they replaced.


A) ambush marketing
B) flash sales
C) wheel-of-retailing
D) warehousing
E) product life cycle

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