Question 1

A ________ is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover goods.

Accepted Answer

A)  convenience store 
B)  chain store 
C)  department store 
D)  supermarket 
E)  hypermarket

Question 2

Many shoppers now check out merchandise online and then buy it at brick-and-mortar stores. This process is called showrooming.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following would be considered a service retailer?

Accepted Answer

A)  factory outlets 
B)  supermarkets 
C)  jewelry stores 
D)  restaurants 
E)  gas stations

Question 4

In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.

Accepted Answer

A) True 
 B)False

Question 5

According to the concept of ________, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers. Such retailers then become successful, and eventually become like the conventional retailers they replaced.

Accepted Answer

A)  ambush marketing 
B)  flash sales 
C)  wheel-of-retailing 
D)  warehousing 
E)  product life cycle

Question 6

7-Eleven, Stop-N-Go, and Circle K are examples of ________.

Accepted Answer

A)  department stores 
B)  convenience stores 
C)  category killers 
D)  specialty stores 
E)  supermarkets

Question 7

________ perform a role similar to that of brokers or agents but are part of the buyer's organization.

Accepted Answer

A)  Truck jobbers 
B)  Merchant wholesalers 
C)  Purchasing officers 
D)  Rack jobbers 
E)  Cash-and-carry wholesalers

Question 8

You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?

Accepted Answer

A)  cash-and-carry wholesaler 
B)  rack jobber 
C)  drop shipper 
D)  mail-order wholesaler 
E)  agents and brokers

Question 9

Which of the following statements best represents a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the contract?

Accepted Answer

A)  corporate chain 
B)  franchise 
C)  voluntary chain 
D)  retailer cooperative 
E)  warehouse club

Question 10

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

Accepted Answer

A)  Ambush marketing 
B)  Shopper marketing 
C)  Bait-and-switch advertising 
D)  Affinity marketing 
E)  Narrowcasting

Question 11

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Accepted Answer

A)  Warehouse clubs 
B)  Off-price retailers 
C)  Discount stores 
D)  Supermarkets 
E)  Factory outlets

Question 12

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

Accepted Answer

A)  warehouse clubs 
B)  department store 
C)  factory outlet 
D)  merchant wholesaler 
E)  category specialist

Question 13

________ are two or more outlets that are commonly owned and controlled.

Accepted Answer

A)  Corporate chains 
B)  Convenience stores 
C)  Off-price retailers 
D)  Independent off-price retailers 
E)  Power centers

Question 14

How can wholesalers improve their use of promotions?

Accepted Answer

The answer of How can wholesalers improve their use of...

Question 15

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Accepted Answer

A)  warehouse club 
B)  franchise 
C)  shopping center 
D)  supermarket 
E)  hypermarket

Question 16

A ________ contains from 50 to 100 stores, is like a covered mini-downtown, and attracts customers from a wide area.

Accepted Answer

A)  community shopping center 
B)  neighborhood shopping center 
C)  central business district 
D)  regional shopping center 
E)  strip mall

Question 17

Specialty stores carry ________ with ________ within them.

Accepted Answer

A)  only convenience products; shallow assortments 
B)  narrow product lines; deep assortments 
C)  narrow product lines; shallow assortments 
D)  wide product lines; shallow assortments 
E)  wide product lines; deep assortments

Question 18

________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information.

Accepted Answer

A)  Self-service retailers 
B)  Full-service retailers 
C)  Off-price retailers 
D)  Limited-service retailers 
E)  Specialty-service retailers

Question 19

What types of products do specialty stores carry? Give an example of a specialty store.

Accepted Answer

The answer of What types of products do specialty stores...

Question 20

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Accepted Answer

A)  They use coupons. 
B)  They prefer upscale stores. 
C)  They prefer indoor shopping locations. 
D)  They rarely dine out in expensive restaurants. 
E)  They are motivated by deals on last year's merchandise.

Exam 13: Retailing and Wholesaling