Question 1

Which of the following is the LEAST critical decision a company should make before going abroad?

Accepted Answer

A)  Can the company learn to understand buyer behavior of consumers in other countries? 
B)  Can the company offer competitively attractive products? 
C)  Can the company adapt to other countries' business cultures? 
D)  How many foreign nationals should the company employ? 
E)  Do the company's managers have the necessary international experience? 
A)  Can the company learn to understand buyer behavior of consumers in other countries? 
B)  Can the company offer competitively attractive products? 
C)  Can the company adapt to other countries' business cultures? 
D)  How many foreign nationals should the company employ? 
E)  Do the company's managers have the necessary international experience?

Question 2

Which of the following characterizes emerging economies?

Accepted Answer

A)  Industrialization typically creates a new rich class and a growing middle class, both demanding new types of imported goods. 
B)  They trade goods among themselves and also export them to other types of economies for raw materials and semifinished goods. 
C)  Most African countries fall into this category. 
D)  They consume most of their output and barter the rest for simple goods and services. 
E)  These countries are the best markets for large equipment, tools and supplies, and trucks. 
A)  Industrialization typically creates a new rich class and a growing middle class, both demanding new types of imported goods. 
B)  They trade goods among themselves and also export them to other types of economies for raw materials and semifinished goods. 
C)  Most African countries fall into this category. 
D)  They consume most of their output and barter the rest for simple goods and services. 
E)  These countries are the best markets for large equipment, tools and supplies, and trucks.

Question 3

CAFTA-DR has eliminated all trade barriers and investment restrictions among the United States, Canada, and Mexico.

Accepted Answer

A) True 
 B)False

Question 4

Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.

Accepted Answer

A)  indirect exporting 
B)  licensing 
C)  contract manufacturing 
D)  management contracting 
E)  joint ownership 
A)  indirect exporting 
B)  licensing 
C)  contract manufacturing 
D)  management contracting 
E)  joint ownership

Question 5

GigaTalk, a U.S. based computer manufacturing company, found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains because while standing, commuters cannot use their laptops. So GigaTalk created a standing computer. This computer includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.

Accepted Answer

A)  straight product extension 
B)  product invention 
C)  product adaptation 
D)  dual adaptation 
E)  communication adaptation 
A)  straight product extension 
B)  product invention 
C)  product adaptation 
D)  dual adaptation 
E)  communication adaptation

Question 6

Which of the following involves the direct exchange of goods and services?

Accepted Answer

A)  cash transaction 
B)  compensation 
C)  buyback 
D)  blocked currency 
E)  barter 
A)  cash transaction 
B)  compensation 
C)  buyback 
D)  blocked currency 
E)  barter

Question 7

________ are the first link between the seller and the final buyer and they move company products from points of production to the borders of countries within which they are sold.

Accepted Answer

A)  Channels between nations 
B)  Channels within nations 
C)  Retail channels 
D)  Large-scale channels 
E)  Value chain channels 
A)  Channels between nations 
B)  Channels within nations 
C)  Retail channels 
D)  Large-scale channels 
E)  Value chain channels

Question 8

Widespread adoption of the euro has decreased much of the currency risk associated with doing business in Europe, making member countries with previously weak currencies more attractive markets.

Accepted Answer

A) True 
 B)False

Question 9

Foreign businesses in China appear to receive unusually close scrutiny and harsh treatment from Chinese authorities, aimed at boosting the fortunes of local competitors. This includes trade tariffs, quotas, restrictions, etc. This reflects that a country's ________ should be carefully considered before doing business in that country.

Accepted Answer

A)  political-legal environment 
B)  industrial structure 
C)  cultural norms 
D)  natural resources 
E)  income distribution 
A)  political-legal environment 
B)  industrial structure 
C)  cultural norms 
D)  natural resources 
E)  income distribution

Question 10

Which of the following is an example of an industrial economy?

Accepted Answer

A)  Japan 
B)  China 
C)  Vietnam 
D)  India 
E)  North Korea 
A)  Japan 
B)  China 
C)  Vietnam 
D)  India 
E)  North Korea

Question 11

Which of the following was designed to help foster trade between nations?

Accepted Answer

A)  tariffs 
B)  GATT 
C)  exchange controls 
D)  quotas 
E)  nontariff trade barriers 
A)  tariffs 
B)  GATT 
C)  exchange controls 
D)  quotas 
E)  nontariff trade barriers

Question 12

The Internet is making global price differences more obvious, forcing companies toward more standardized international pricing.

Accepted Answer

A) True 
 B)False

Question 13

Industrial economies are major exporters of manufactured goods, services, and investment funds.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is most likely to be the consequence of increase in growth of global trade?

Accepted Answer

A)  Home markets become richer in opportunities. 
B)  Foreign firms expand aggressively into new international markets. 
C)  Global competition is curbed. 
D)  Industries become safe from foreign competition. 
E)  Domestic companies increase their chances to dominate their home markets. 
A)  Home markets become richer in opportunities. 
B)  Foreign firms expand aggressively into new international markets. 
C)  Global competition is curbed. 
D)  Industries become safe from foreign competition. 
E)  Domestic companies increase their chances to dominate their home markets.

Question 15

World product groups, geographical organizations, and international subsidiaries are all options for organizing a(n)________.

Accepted Answer

A)  export department 
B)  indirect exporting venture 
C)  joint ownership 
D)  international division 
E)  standardized global marketing strategy 
A)  export department 
B)  indirect exporting venture 
C)  joint ownership 
D)  international division 
E)  standardized global marketing strategy

Question 16

Which of the following is a threat posed by the EU?

Accepted Answer

A)  Europe could heap favors on firms from EU countries but hinder outsiders by imposing obstacles. 
B)  European companies have become less competitive. 
C)  European companies have begun to monopolize international markets. 
D)  The EU has toughened the international protection of copyrights, patents, and trademarks. 
E)  The EU has reduced Europe's remaining merchandise tariffs by 30 percent. 
A)  Europe could heap favors on firms from EU countries but hinder outsiders by imposing obstacles. 
B)  European companies have become less competitive. 
C)  European companies have begun to monopolize international markets. 
D)  The EU has toughened the international protection of copyrights, patents, and trademarks. 
E)  The EU has reduced Europe's remaining merchandise tariffs by 30 percent.

Question 17

Briefly explain why economic communities are formed.

Accepted Answer

Economic communities are groups of natio

Question 18

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

Accepted Answer

Companies that use standardized global m

Question 19

In a(n) ________ economy, fast growth in manufacturing results in rapid overall economic growth.

Accepted Answer

A)  industrial 
B)  industrializing 
C)  materials exporting 
D)  subsistence 
E)  agrarian 
A)  industrial 
B)  industrializing 
C)  materials exporting 
D)  subsistence 
E)  agrarian

Question 20

If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension.

Accepted Answer

A) True 
 B)False

Which of the following is the LEAST critical decision a company should make before going abroad?

Which of the following characterizes emerging economies?

CAFTA-DR has eliminated all trade barriers and investment restrictions among the United States, Canada, and Mexico.

Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.

Which of the following involves the direct exchange of goods and services?

________ are the first link between the seller and the final buyer and they move company products from points of production to the borders of countries within which they are sold.

Widespread adoption of the euro has decreased much of the currency risk associated with doing business in Europe, making member countries with previously weak currencies more attractive markets.

Which of the following is an example of an industrial economy?

Which of the following was designed to help foster trade between nations?

The Internet is making global price differences more obvious, forcing companies toward more standardized international pricing.

Industrial economies are major exporters of manufactured goods, services, and investment funds.

Which of the following is most likely to be the consequence of increase in growth of global trade?

World product groups, geographical organizations, and international subsidiaries are all options for organizing a(n)________.

Which of the following is a threat posed by the EU?

Briefly explain why economic communities are formed.

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

In a(n) ________ economy, fast growth in manufacturing results in rapid overall economic growth.

If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 19: The Global Marketplace

Which of the following is the LEAST critical decision a company should make before going abroad?

Which of the following characterizes emerging economies?

CAFTA-DR has eliminated all trade barriers and investment restrictions among the United States, Canada, and Mexico.

Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.

Which of the following involves the direct exchange of goods and services?

________ are the first link between the seller and the final buyer and they move company products from points of production to the borders of countries within which they are sold.

Widespread adoption of the euro has decreased much of the currency risk associated with doing business in Europe, making member countries with previously weak currencies more attractive markets.

Which of the following is an example of an industrial economy?

Which of the following was designed to help foster trade between nations?

The Internet is making global price differences more obvious, forcing companies toward more standardized international pricing.

Industrial economies are major exporters of manufactured goods, services, and investment funds.

Which of the following is most likely to be the consequence of increase in growth of global trade?

World product groups, geographical organizations, and international subsidiaries are all options for organizing a(n)________.

Which of the following is a threat posed by the EU?

Briefly explain why economic communities are formed.

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

In a(n) ________ economy, fast growth in manufacturing results in rapid overall economic growth.

If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters