Exam 19: The Global Marketplace

________ ventures consist of one company joining forces with foreign investors to create a local business in which they share ownership and control.

Which of the following terms refers to a tax levied by a foreign government against certain imported products?

In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________.

________ means marketing a product in a foreign market without making any changes to the product.

________ involves changing the product to meet local requirements, conditions, or wants.

In Chinese, the KFC slogan "finger-lickin'' good" came out as "eat your fingers off." And Motorola's Hello-moto ringtone sounded like "Hello, Fatty" in India. Which of the following strategies can be used to avoid such mistakes?

According to the text, what location does Coca-Cola consider a "promising long-term growth opportunity"?

A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources.

What are two possible reasons that management contracting is prevalent in the hotel industry?

Foreign firms are expanding aggressively into new international markets, and home markets are no longer as rich in opportunity.

The United States and Norway are examples of ________ economies.

Describe the purpose, roles, and achievements of GATT and the World Trade Organization.

________ are major exporters of manufactured goods, services, and investment funds.

Discuss direct and indirect exporting. What are the advantages of exporting?

Sellers might accept a(n) ________, one whose removal from the country is restricted by the buyer's government, if they can buy other goods in that country that they need themselves or can sell elsewhere for a needed currency.

How is joint venturing more risky and complex than merely exporting?

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

Which of the following is a demographic factor that a company should consider before deciding to enter into a new country?

As more developed markets stagnate and become increasingly competitive, many marketers are now targeting growth opportunities in emerging markets.

In 1994, ________ established a free trade zone among the United States, Canada, and Mexico.