Question 1

A panel of respondents is often used in which type of study?

Accepted Answer

A) longitudinal 
B) cross-sectional 
C) sample surveys 
D) case analysis 
E) exhaustive 
A) longitudinal 
B) cross-sectional 
C) sample surveys 
D) case analysis 
E) exhaustive

Question 2

Research designs should always be carried out,one after another,in the following order: exploitive,descriptive,and longitudinal.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following symbols represents the measurement of the complex variable in an experimental design?

Accepted Answer

A) O 
B) X 
C) C 
D) Z 
E) none of the above answers is correct as there is no such thing as a "complex" variable 
A) O 
B) X 
C) C 
D) Z 
E) none of the above answers is correct as there is no such thing as a "complex" variable

Question 4

Longitudinal studies are called such because they are very long,complex surveys.They have large sample sizes and require several months to complete the data analysis.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the best description of research design?

Accepted Answer

A) a set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information 
B) a marketing term or concept involved in the marketing management problem that will be researched 
C) the specific pieces of information that are necessary to solve the problem at hand 
D) a list from which sample elements are drawn from the sample,which contains all of the elements in the population being studied 
E) a set of advance decisions that are made after the data have been collected in order to determine how the data will be analyzed 
A) a set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information 
B) a marketing term or concept involved in the marketing management problem that will be researched 
C) the specific pieces of information that are necessary to solve the problem at hand 
D) a list from which sample elements are drawn from the sample,which contains all of the elements in the population being studied 
E) a set of advance decisions that are made after the data have been collected in order to determine how the data will be analyzed

Question 6

Which of the following best represents the criteria discussed by the authors to be used in selection of a test market city?

Accepted Answer

A) representativeness,isolation,and control of distribution and promotion 
B) representativeness,isolation,and cost 
C) representativeness,existing company presence,and control of promotion 
D) representativeness,cost,and control of competitor's intelligence 
E) isolation,cost,effectiveness,and control 
A) representativeness,isolation,and control of distribution and promotion 
B) representativeness,isolation,and cost 
C) representativeness,existing company presence,and control of promotion 
D) representativeness,cost,and control of competitor's intelligence 
E) isolation,cost,effectiveness,and control

Question 7

Complex variables are those that have some effect upon the dependent variable,but are not independent variables.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is most true about research designs?

Accepted Answer

A) They follow one another in a step-by-step fashion. 
B) It may be that only exploitive research design is appropriate for a given project. 
C) Exploitive designs must always follow competitive designs. 
D) All designs should include at least some exhaustive research. 
E) None of the above is true. 
A) They follow one another in a step-by-step fashion. 
B) It may be that only exploitive research design is appropriate for a given project. 
C) Exploitive designs must always follow competitive designs. 
D) All designs should include at least some exhaustive research. 
E) None of the above is true.

Question 9

What type of panel asks the panel members the same questions on each panel measurement?

Accepted Answer

A) inquisitional panel 
B) discontinuous panel 
C) repeatability panel 
D) continuous panel 
E) exploratory panel 
A) inquisitional panel 
B) discontinuous panel 
C) repeatability panel 
D) continuous panel 
E) exploratory panel

Question 10

Which of the following is an objective of research?

Accepted Answer

A) to gain background information and to develop hypotheses 
B) to measure the state of a variable of interest (for example,level of brand loyalty) 
C) to test hypotheses that specify the relationships between two or more variables (for example,level of advertising and brand loyalty) 
D) all of the above 
E) none of the above 
A) to gain background information and to develop hypotheses 
B) to measure the state of a variable of interest (for example,level of brand loyalty) 
C) to test hypotheses that specify the relationships between two or more variables (for example,level of advertising and brand loyalty) 
D) all of the above 
E) none of the above

Question 11

Descriptive research consists of exploratory research,primary research,and secondary research.

Accepted Answer

A) True 
 B)False

Question 12

A city that is geographically isolated may be considered a good test market city.

Accepted Answer

A) True 
 B)False

Question 13

In the example of brand-switching data provided in the textbook (Famous Amos cookies),cross-sectional study analysis provided a less valid conclusion than did the longitudinal data analysis.

Accepted Answer

A) True 
 B)False

Question 14

Because descriptive research asks who,what,where,when,and how,it also provides conclusive answers to why.

Accepted Answer

A) True 
 B)False

Question 15

An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.

Accepted Answer

A) True 
 B)False

Question 16

Discontinuous panels provide data that may be used for brand-switching studies.

Accepted Answer

A) True 
 B)False

A panel of respondents is often used in which type of study?

Research designs should always be carried out,one after another,in the following order: exploitive,descriptive,and longitudinal.

Which of the following symbols represents the measurement of the complex variable in an experimental design?

Longitudinal studies are called such because they are very long,complex surveys.They have large sample sizes and require several months to complete the data analysis.

Which of the following is the best description of research design?

Which of the following best represents the criteria discussed by the authors to be used in selection of a test market city?

Complex variables are those that have some effect upon the dependent variable,but are not independent variables.

Which of the following is most true about research designs?

What type of panel asks the panel members the same questions on each panel measurement?

Which of the following is an objective of research?

Descriptive research consists of exploratory research,primary research,and secondary research.

A city that is geographically isolated may be considered a good test market city.

In the example of brand-switching data provided in the textbook (Famous Amos cookies),cross-sectional study analysis provided a less valid conclusion than did the longitudinal data analysis.

Because descriptive research asks who,what,where,when,and how,it also provides conclusive answers to why.

An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.

Discontinuous panels provide data that may be used for brand-switching studies.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 4: Research Design

A panel of respondents is often used in which type of study?

Research designs should always be carried out,one after another,in the following order: exploitive,descriptive,and longitudinal.

Which of the following symbols represents the measurement of the complex variable in an experimental design?

Longitudinal studies are called such because they are very long,complex surveys.They have large sample sizes and require several months to complete the data analysis.

Which of the following is the best description of research design?

Which of the following best represents the criteria discussed by the authors to be used in selection of a test market city?

Complex variables are those that have some effect upon the dependent variable,but are not independent variables.

Which of the following is most true about research designs?

What type of panel asks the panel members the same questions on each panel measurement?

Which of the following is an objective of research?

Descriptive research consists of exploratory research,primary research,and secondary research.

A city that is geographically isolated may be considered a good test market city.

In the example of brand-switching data provided in the textbook (Famous Amos cookies),cross-sectional study analysis provided a less valid conclusion than did the longitudinal data analysis.

Because descriptive research asks who,what,where,when,and how,it also provides conclusive answers to why.

An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.

Discontinuous panels provide data that may be used for brand-switching studies.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters