Question 1

What type of descriptive research study measures a population at only one point in time?

Accepted Answer

A) sample observations 
B) cross-sectional studies 
C) longitudinal studies 
D) "point in time" studies 
E) "one point in time" studies 
A) sample observations 
B) cross-sectional studies 
C) longitudinal studies 
D) "point in time" studies 
E) "one point in time" studies

Question 2

An experiment is defined as:

Accepted Answer

A) something men and/or women in white coats do. 
B) manipulating an independent variable to see how it affects a dependent variable,while also controlling for the effects of additional complex variables. 
C) manipulating a dependent variable to see how it affects an independent variable,while also controlling for the effects of additional complex variables. 
D) holding all variables constant to observe any effects of one variable over another over time. 
E) manipulating an independent variable to see how it affects a dependent variable,while also controlling for the effects of additional extraneous variables. 
A) something men and/or women in white coats do. 
B) manipulating an independent variable to see how it affects a dependent variable,while also controlling for the effects of additional complex variables. 
C) manipulating a dependent variable to see how it affects an independent variable,while also controlling for the effects of additional complex variables. 
D) holding all variables constant to observe any effects of one variable over another over time. 
E) manipulating an independent variable to see how it affects a dependent variable,while also controlling for the effects of additional extraneous variables.

Question 3

Test markets do not yield infallible results.Sometimes test markets lead to the wrong decision.

Accepted Answer

A) True 
 B)False

Question 4

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?

Accepted Answer

A) field experiments 
B) extraneous experiments 
C) laboratory experiments 
D) artificial experiments 
E) complex variable experiments 
A) field experiments 
B) extraneous experiments 
C) laboratory experiments 
D) artificial experiments 
E) complex variable experiments

Question 5

The choice of a research design depends largely upon the research objectives.

Accepted Answer

A) True 
 B)False

Question 6

What type of research is unstructured and informal?

Accepted Answer

A) deductive 
B) causal 
C) exploratory 
D) exploitive 
E) exhaustive 
A) deductive 
B) causal 
C) exploratory 
D) exploitive 
E) exhaustive

Question 7

If an experiment did not have equivalent experimental and control groups,this would be considered a threat to the experiment's external validity.

Accepted Answer

A) True 
 B)False

Question 8

In an experiment,over which type of variable does a researcher have control and wish to manipulate?

Accepted Answer

A) dependent variable 
B) extraneous variable 
C) independent variable 
D) complex variable 
E) deductive manipulative variables 
A) dependent variable 
B) extraneous variable 
C) independent variable 
D) complex variable 
E) deductive manipulative variables

Question 9

A pretest refers to measuring the dependent variable prior to changing the independent variable.

Accepted Answer

A) True 
 B)False

Question 10

One method of conducting exploratory research is through secondary data analysis.

Accepted Answer

A) True 
 B)False

Question 11

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

Accepted Answer

A) extraneous experiments 
B) field experiments 
C) laboratory experiments 
D) naturalistic experiments 
E) eco-experiments 
A) extraneous experiments 
B) field experiments 
C) laboratory experiments 
D) naturalistic experiments 
E) eco-experiments

Question 12

True experimental designs do not have to resort to relying on experimental and control groups.

Accepted Answer

A) True 
 B)False

Question 13

TechTrician,Inc.makes a major breakthrough in cell phone technology and design.Their research and development department has created advanced micro-circuitry that is one hundred times more sensitive to cell signals than conventional cell phones.This means that there is almost never a break in cell phone signals even when the caller is several miles from what would be considered "in range" for conventional phones.The problem is that the new technology adds about $100 to the cost of the phone.TechTrician,Inc.must spend a considerable amount of funds to retool in order to produce the new phones.They decide to test market the new phones.The company is located in Los Angeles and several executives believe it would be less costly to run the test market in their own city.However,Bob Brobst,one of the marketing managers,has argued for running at least two test markets;one in Phoenix,AZ,and one in Tulsa,OK.What criterion for test market selection is Bob Brobst using?

Accepted Answer

A) representativeness 
B) degree of isolation 
C) control over media 
D) control over distribution 
E) lower costs 
A) representativeness 
B) degree of isolation 
C) control over media 
D) control over distribution 
E) lower costs

Question 14

The before-after with control group design is a quasi-experimental design.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is a potential use of test marketing?

Accepted Answer

A) to test the sales potential for a new product 
B) to test variations in the marketing mix for a product 
C) to test the sales potential for a new service 
D) to test variations in the marketing mix for a service 
E) all of the above 
A) to test the sales potential for a new product 
B) to test variations in the marketing mix for a product 
C) to test the sales potential for a new service 
D) to test variations in the marketing mix for a service 
E) all of the above

Question 16

Which of the following best describes the significance of research design?

Accepted Answer

A) Because all research problems are different,research designs are applicable only in an academic setting;they cannot be used in the real world. 
B) Because research designs may be "matched" to different kinds of problems,the research design may serve as a blueprint for the researcher. 
C) Because research designs are like blueprints,they are most helpful during data analysis. 
D) Research designs are used after studies are completed and are used to make improvements in future research studies. 
E) Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye. 
A) Because all research problems are different,research designs are applicable only in an academic setting;they cannot be used in the real world. 
B) Because research designs may be "matched" to different kinds of problems,the research design may serve as a blueprint for the researcher. 
C) Because research designs are like blueprints,they are most helpful during data analysis. 
D) Research designs are used after studies are completed and are used to make improvements in future research studies. 
E) Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye.

Question 17

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?

Accepted Answer

A) external validity 
B) internal validity 
C) extraneous validity 
D) causal validity 
E) confirmed validity 
A) external validity 
B) internal validity 
C) extraneous validity 
D) causal validity 
E) confirmed validity

Question 18

Which of the following best describes the logic used in the before-after with control group experimental design that allows this to be a true experimental design?

Accepted Answer

A) The experimental group change (O2 - O1)contains the change in the independent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the dependent variable. 
B) The experimental group change (O2 - O1)contains the change in the complex variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the complex variable. 
C) The experimental group change (O2 - O1)contains the change in the dependent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change in the dependent variable due solely to the independent variable. 
D) The control group change (O2 - O1)contains the change in the independent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the experimental group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the dependent variable. 
E) The experimental group change (O2 - O1)contains the change in the dependent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the dependent variable. 
A) The experimental group change (O2 - O1)contains the change in the independent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the dependent variable. 
B) The experimental group change (O2 - O1)contains the change in the complex variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the complex variable. 
C) The experimental group change (O2 - O1)contains the change in the dependent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change in the dependent variable due solely to the independent variable. 
D) The control group change (O2 - O1)contains the change in the independent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the experimental group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the dependent variable. 
E) The experimental group change (O2 - O1)contains the change in the dependent variable due to a.the dependent variable and b.extraneous variables.When we subtract from this the control group (O4 - O3),which is the change due to the extraneous variables,we are left with the change due solely to the dependent variable.

Question 19

What type of research design should a researcher use if he or she wishes to determine the effect of a change in price on the sales of a particular brand?

Accepted Answer

A) causal 
B) exploitive 
C) longitudinal 
D) exploratory 
E) discontinuous 
A) causal 
B) exploitive 
C) longitudinal 
D) exploratory 
E) discontinuous

Question 20

Your university decides it will create a panel of consumers in your local area.The purpose of the panel is to report the local population's attitudes,preferences,and intentions on a variety of local issues.In the first administration of the panel,the questions asked for voter preferences for an upcoming local election.In the second administration,questions submitted to the panel asked for their attitudes about the quality of the drinking water and air in your area.Which type of panel has your university created?

Accepted Answer

A) continuous panel 
B) inquisitional panel 
C) discontinuous panel 
D) repeatability panel 
E) exploratory panel 
A) continuous panel 
B) inquisitional panel 
C) discontinuous panel 
D) repeatability panel 
E) exploratory panel

What type of descriptive research study measures a population at only one point in time?

An experiment is defined as:

Test markets do not yield infallible results.Sometimes test markets lead to the wrong decision.

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?

The choice of a research design depends largely upon the research objectives.

What type of research is unstructured and informal?

If an experiment did not have equivalent experimental and control groups,this would be considered a threat to the experiment's external validity.

In an experiment,over which type of variable does a researcher have control and wish to manipulate?

A pretest refers to measuring the dependent variable prior to changing the independent variable.

One method of conducting exploratory research is through secondary data analysis.

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

True experimental designs do not have to resort to relying on experimental and control groups.

The before-after with control group design is a quasi-experimental design.

Which of the following is a potential use of test marketing?

Which of the following best describes the significance of research design?

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?

Which of the following best describes the logic used in the before-after with control group experimental design that allows this to be a true experimental design?

What type of research design should a researcher use if he or she wishes to determine the effect of a change in price on the sales of a particular brand?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 4: Research Design

What type of descriptive research study measures a population at only one point in time?

An experiment is defined as:

Test markets do not yield infallible results.Sometimes test markets lead to the wrong decision.

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?

The choice of a research design depends largely upon the research objectives.

What type of research is unstructured and informal?

If an experiment did not have equivalent experimental and control groups,this would be considered a threat to the experiment's external validity.

In an experiment,over which type of variable does a researcher have control and wish to manipulate?

A pretest refers to measuring the dependent variable prior to changing the independent variable.

One method of conducting exploratory research is through secondary data analysis.

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

True experimental designs do not have to resort to relying on experimental and control groups.

The before-after with control group design is a quasi-experimental design.

Which of the following is a potential use of test marketing?

Which of the following best describes the significance of research design?

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?

Which of the following best describes the logic used in the before-after with control group experimental design that allows this to be a true experimental design?

What type of research design should a researcher use if he or she wishes to determine the effect of a change in price on the sales of a particular brand?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters