Exam 4: Research Design

Which of the following is a type of exploratory research that refers to a review of available information about a former situation that has some similarities to the present research problem?

Researchers should inform clients as to how the proposed sample plan will result in a representative sample in order to avoid:

In experimental design nomenclature,an O represents the measurement of the dependent variable.

If an experiment did not have a representative sample,this would be considered a threat to the experiment's external validity.

The advantage of discontinuous panels is that they represent a large group - people,stores,or other entity making up the panel - that is agreeable to providing information.

The primary advantage of laboratory experiments is that they allow the researcher to control the effects of extraneous variables.

Independent variables are those which the experimenter has some control;in other words,independent variables may be manipulated by the experimenter.

Small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem can be categorized under which type of research design?

Exploratory research is best utilized when little is known about the problem.

Which of the following research designs would be considered a quasi-experimental design as discussed in the textbook?

How can it be determined if an experiment is valid?

Electronic test markets require consumers,who are members of a panel,to carry identification cards.

What type of research design does the text state should almost always be used in research studies?

It is an acceptable practice in research design to save on data collection costs by collecting data for multiple clients at the same time.

Experience surveys are used in which of the following ways?

A researcher presenting secondary data as if it were primary data collected by the researcher is an egregious example of an ethical lapse in what area of sensitivity in planning research design?

What is the purpose of a market-tracking study?

What type of panel should be used in brand-switching studies?

Test marketing is the phrase commonly used to indicate an experiment,study,or test that is conducted in a field setting.

Focus groups are small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem.