Question 1

Descriptive research studies are conducted to:

Accepted Answer

A) answer who,what,when,where,and how questions. 
B) specify the causality in the problem. 
C) describe previous findings in similar problems. 
D) answer who,what,when,where,how,and why questions. 
E) determine if x,then y,relationships. 
A) answer who,what,when,where,and how questions. 
B) specify the causality in the problem. 
C) describe previous findings in similar problems. 
D) answer who,what,when,where,how,and why questions. 
E) determine if x,then y,relationships.

Question 2

The reason for using randomization or matching in experimental designs is to achieve equivalency between experimental and control groups.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT an area of ethical sensitivity in planning research design?

Accepted Answer

A) recommending a more costly design than is needed 
B) designing a study in which data are collected for multiple clients 
C) misrepresenting sampling methods 
D) over- or under-estimating data collection costs 
E) All of the above are areas of ethical sensitivity in planning research design. 
A) recommending a more costly design than is needed 
B) designing a study in which data are collected for multiple clients 
C) misrepresenting sampling methods 
D) over- or under-estimating data collection costs 
E) All of the above are areas of ethical sensitivity in planning research design.

Question 4

Dependent variables are those over which the experimenter has total,direct control;they may be easily manipulated by experimenters.

Accepted Answer

A) True 
 B)False

Question 5

Descriptive research is often carried out at the outset of research projects.

Accepted Answer

A) True 
 B)False

Question 6

Discontinuous panels are sometimes called omnibus panels.

Accepted Answer

A) True 
 B)False

Question 7

Simulated test markets are conducted on computers without any consumer input.

Accepted Answer

A) True 
 B)False

Question 8

When are laboratory experiments desirable?

Accepted Answer

A) when the sample should be representative of the population to which the results are generalized 
B) when the experiment's context and conduct are natural so that the subjects behave realistically 
C) when the intent of the experiment is to achieve high levels of external validity 
D) when the intent of the experiment is to achieve high levels of internal validity 
E) when the intent is to achieve high external validity and moderate internal validity 
A) when the sample should be representative of the population to which the results are generalized 
B) when the experiment's context and conduct are natural so that the subjects behave realistically 
C) when the intent of the experiment is to achieve high levels of external validity 
D) when the intent of the experiment is to achieve high levels of internal validity 
E) when the intent is to achieve high external validity and moderate internal validity

Question 9

Experimental designs provide procedures for devising an experimental setting,such that a change in an independent variable may be attributed solely to the change in the dependent variable while controlling for the effects of complex variables.

Accepted Answer

A) True 
 B)False

Question 10

Experimental designs provide procedures for devising an experimental setting,such that a change in a dependent variable may be attributed solely to the change in the independent variable.

Accepted Answer

A) True 
 B)False

Question 11

Internal validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent,and complex variables holds up in the real world.

Accepted Answer

A) True 
 B)False

Question 12

Internal validity is concerned with which of the following?

Accepted Answer

A) the representativeness of the sample test units 
B) the extent that the observed relationship between the independent variable and the dependent variable is generalizable to the real world 
C) the measurement of extraneous variables that are internal to the experimental setting itself 
D) the extent to which the change in the dependent variable was actually due to the independent variable 
E) the control of the complex variables not having an effect on the independent variable 
A) the representativeness of the sample test units 
B) the extent that the observed relationship between the independent variable and the dependent variable is generalizable to the real world 
C) the measurement of extraneous variables that are internal to the experimental setting itself 
D) the extent to which the change in the dependent variable was actually due to the independent variable 
E) the control of the complex variables not having an effect on the independent variable

Question 13

In experimental design nomenclature,an X represents the measurement of the dependent variable.

Accepted Answer

A) True 
 B)False

Question 14

Exploratory research is useful in clarifying hypotheses.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a situation in which exploratory research should be used?

Accepted Answer

A) to measure the relationships among variables 
B) to clarify problems 
C) to establish research priorities 
D) to gain background information 
E) to clarify hypotheses 
A) to measure the relationships among variables 
B) to clarify problems 
C) to establish research priorities 
D) to gain background information 
E) to clarify hypotheses

Question 16

Of the following,which is a potential disadvantage of using a simulated test market?

Accepted Answer

A) The distribution network may or may not properly represent the firm's actual distribution system. 
B) It is often very time consuming. 
C) It is often too expensive. 
D) It lacks confidentiality. 
E) It is not as accurate as full-scale test markets. 
A) The distribution network may or may not properly represent the firm's actual distribution system. 
B) It is often very time consuming. 
C) It is often too expensive. 
D) It lacks confidentiality. 
E) It is not as accurate as full-scale test markets.

Question 17

Appropriate methods for conducting exploratory research would include:

Accepted Answer

A) secondary data analysis. 
B) experiments. 
C) sample surveys. 
D) longitudinal research. 
E) discontinuous panels. 
A) secondary data analysis. 
B) experiments. 
C) sample surveys. 
D) longitudinal research. 
E) discontinuous panels.

Question 18

Which of the following designs represents the before-after with control group design?

Accepted Answer

A) X - O - C 
B) E = I X O 
C) E = O X O 
D) X = E + X + O 
E) none of the above 
A) X - O - C 
B) E = I X O 
C) E = O X O 
D) X = E + X + O 
E) none of the above

Question 19

Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes,preferences,and intentions regarding buying vacuum cleaners.This is an example of a cross-sectional study.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following experimental design symbols represents the measurement of the dependent variable?

Accepted Answer

A) D 
B) X 
C) O 
D) C 
E) I 
A) D 
B) X 
C) O 
D) C 
E) I

Descriptive research studies are conducted to:

The reason for using randomization or matching in experimental designs is to achieve equivalency between experimental and control groups.

Which of the following is NOT an area of ethical sensitivity in planning research design?

Dependent variables are those over which the experimenter has total,direct control;they may be easily manipulated by experimenters.

Descriptive research is often carried out at the outset of research projects.

Discontinuous panels are sometimes called omnibus panels.

Simulated test markets are conducted on computers without any consumer input.

When are laboratory experiments desirable?

Experimental designs provide procedures for devising an experimental setting,such that a change in an independent variable may be attributed solely to the change in the dependent variable while controlling for the effects of complex variables.

Experimental designs provide procedures for devising an experimental setting,such that a change in a dependent variable may be attributed solely to the change in the independent variable.

Internal validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent,and complex variables holds up in the real world.

Internal validity is concerned with which of the following?

In experimental design nomenclature,an X represents the measurement of the dependent variable.

Exploratory research is useful in clarifying hypotheses.

Which of the following is NOT a situation in which exploratory research should be used?

Of the following,which is a potential disadvantage of using a simulated test market?

Appropriate methods for conducting exploratory research would include:

Which of the following designs represents the before-after with control group design?

Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes,preferences,and intentions regarding buying vacuum cleaners.This is an example of a cross-sectional study.

Which of the following experimental design symbols represents the measurement of the dependent variable?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 4: Research Design

Descriptive research studies are conducted to:

The reason for using randomization or matching in experimental designs is to achieve equivalency between experimental and control groups.

Which of the following is NOT an area of ethical sensitivity in planning research design?

Dependent variables are those over which the experimenter has total,direct control;they may be easily manipulated by experimenters.

Descriptive research is often carried out at the outset of research projects.

Discontinuous panels are sometimes called omnibus panels.

Simulated test markets are conducted on computers without any consumer input.

When are laboratory experiments desirable?

Experimental designs provide procedures for devising an experimental setting,such that a change in an independent variable may be attributed solely to the change in the dependent variable while controlling for the effects of complex variables.

Experimental designs provide procedures for devising an experimental setting,such that a change in a dependent variable may be attributed solely to the change in the independent variable.

Internal validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent,and complex variables holds up in the real world.

Internal validity is concerned with which of the following?

In experimental design nomenclature,an X represents the measurement of the dependent variable.

Exploratory research is useful in clarifying hypotheses.

Which of the following is NOT a situation in which exploratory research should be used?

Of the following,which is a potential disadvantage of using a simulated test market?

Appropriate methods for conducting exploratory research would include:

Which of the following designs represents the before-after with control group design?

Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes,preferences,and intentions regarding buying vacuum cleaners.This is an example of a cross-sectional study.

Which of the following experimental design symbols represents the measurement of the dependent variable?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters