Question 1

In experimental designs an R stands for:

Accepted Answer

A) restricted use of complex variables. 
B) random assignment of research subjects (e.g. ,stores)to groups (experimental and control). 
C) random assignment of treatments to either the independent or the dependent variables. 
D) realism;which is appropriate only for studies with external validity. 
E) There is no R in experimental design terminology. 
A) restricted use of complex variables. 
B) random assignment of research subjects (e.g. ,stores)to groups (experimental and control). 
C) random assignment of treatments to either the independent or the dependent variables. 
D) realism;which is appropriate only for studies with external validity. 
E) There is no R in experimental design terminology.

Question 2

What are the two basic types of studies that are categorized as descriptive research?

Accepted Answer

A) focus groups and case analysis 
B) longitudinal studies and case analysis 
C) focus groups and cross-sectional studies 
D) case analysis and experiments 
E) longitudinal studies and cross-sectional studies 
A) focus groups and case analysis 
B) longitudinal studies and case analysis 
C) focus groups and cross-sectional studies 
D) case analysis and experiments 
E) longitudinal studies and cross-sectional studies

Question 3

Designs that do not control for the effects of extraneous variables are known as quasi-experimental designs.

Accepted Answer

A) True 
 B)False

Question 4

Exploratory research can be used to help define terms such as "satisfaction with service."

Accepted Answer

A) True 
 B)False

Question 5

What type of research design should a marketing researcher use to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,and who is the competition?

Accepted Answer

A) exploratory research 
B) descriptive research 
C) causal research 
D) explicit research 
E) exhaustive research 
A) exploratory research 
B) descriptive research 
C) causal research 
D) explicit research 
E) exhaustive research

Question 6

Knowledge Networks provides clients with access to a representative group of Latino households who have agreed to answer research questions sent to them by the research service.Knowledge Networks is performing a(n)________ research study.

Accepted Answer

A) panel 
B) lead-user survey 
C) case analysis 
D) experiment 
E) focus group 
A) panel 
B) lead-user survey 
C) case analysis 
D) experiment 
E) focus group

Question 7

Ray Kroc,a milk shake machine salesman,noticed that one restaurant in California burned up many milk shake machines.He inferred that the restaurant was meeting the needs of the market better than other restaurants.His observation illustrates the use of:

Accepted Answer

A) observational deduction. 
B) exploratory research. 
C) explanatory research. 
D) causal research. 
E) discontinuous panel research. 
A) observational deduction. 
B) exploratory research. 
C) explanatory research. 
D) causal research. 
E) discontinuous panel research.

Question 8

Mack Trucks decides to conduct an experiment to determine if a new oil additive actually results in increased fuel efficiency.They find a lab that contains 50 engines that are exactly alike.Mack randomly divides the 50 engines into two groups - an experimental group (which has the new oil additive)and the control group (which does not have the new oil additive).They pour the exact same amount of fuel into all 50 engines and time how long each engine runs.Afterward,they average the length of time run by the 25 engines in the control group versus the 25 engines in the experimental group.Which of the following represents the experimental design in this study?

Accepted Answer

A) X O1 
B) (R)O1 X O2 (R)O3 O4 
C) O1 X O2 
D) (R)O1 X O2 (R)O3 D O4 
E) (R)O1 O2 (R)O3 D O4 
A) X O1 
B) (R)O1 X O2 (R)O3 O4 
C) O1 X O2 
D) (R)O1 X O2 (R)O3 D O4 
E) (R)O1 O2 (R)O3 D O4

Question 9

If the research objective is to gain background information,it is likely that the most appropriate research design would be:

Accepted Answer

A) exploitive. 
B) exhaustive. 
C) deductive. 
D) exploratory. 
E) causal. 
A) exploitive. 
B) exhaustive. 
C) deductive. 
D) exploratory. 
E) causal.

Question 10

Which of the following experimental design symbols represents the change or manipulation of the independent variable?

Accepted Answer

A) I 
B) X 
C) D 
D) C 
E) M 
A) I 
B) X 
C) D 
D) C 
E) M

Question 11

Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will be effective in generating interest in purchasing their portable vacuum cleaner.They contact marketing research firm,InsightExpress,which has a service that tests proposed ad copy with consumers they have recruited to participate.Copies of the ad are prepared and are shown to several hundred consumers online.Consumers evaluate the ad,and the results are given to Dirt Devil.This is an example of which of the following?

Accepted Answer

A) longitudinal research 
B) causal research 
C) experimental research 
D) exhaustive research 
E) cross-sectional research 
A) longitudinal research 
B) causal research 
C) experimental research 
D) exhaustive research 
E) cross-sectional research

Question 12

Research design is confined to predetermining how data are to be analyzed.It is primarily the responsibility of statisticians.

Accepted Answer

A) True 
 B)False

Question 13

Four types of research design are exploratory,exploitive,descriptive,and longitudinal.

Accepted Answer

A) True 
 B)False

Question 14

What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?

Accepted Answer

A) controlled test markets 
B) electronic test markets 
C) simulated test markets 
D) norm test markets 
E) standard test markets 
A) controlled test markets 
B) electronic test markets 
C) simulated test markets 
D) norm test markets 
E) standard test markets

Question 15

Although laboratory experiments allow for the control of extraneous variables,they cost more and take more time than do field experiments.

Accepted Answer

A) True 
 B)False

Question 16

Longitudinal studies can be described as techniques that:

Accepted Answer

A) measure the population at only one point in time. 
B) develop an understanding of a phenomenon in terms of "if-then" conditional statements. 
C) search for and interpret existing information relevant to the research problem. 
D) repeatedly measure the same sample units from the population over a period of time. 
E) conduct parallel studies,which allows for comparisons to be made between such studies. 
A) measure the population at only one point in time. 
B) develop an understanding of a phenomenon in terms of "if-then" conditional statements. 
C) search for and interpret existing information relevant to the research problem. 
D) repeatedly measure the same sample units from the population over a period of time. 
E) conduct parallel studies,which allows for comparisons to be made between such studies.

Question 17

An experimental design is a procedure for ensuring that:

Accepted Answer

A) the change in the dependent variable may be solely attributed to the change in the independent variable. 
B) the change in the independent variable may be solely attributed to the change in the complex variable. 
C) the change in the dependent variable may be solely attributed to the change in the extraneous variable. 
D) any and all effects on all experimental values are measured. 
E) the manipulation made on the complex variable is accurately measured. 
A) the change in the dependent variable may be solely attributed to the change in the independent variable. 
B) the change in the independent variable may be solely attributed to the change in the complex variable. 
C) the change in the dependent variable may be solely attributed to the change in the extraneous variable. 
D) any and all effects on all experimental values are measured. 
E) the manipulation made on the complex variable is accurately measured.

Question 18

The primary advantage of field experiments is that they are conducted in non-naturalistic settings,which allow for tightly controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 19

The process of searching for and interpreting EXISTING information relevant to the research problem can be described as:

Accepted Answer

A) an experience survey. 
B) causal analysis. 
C) exploitive research. 
D) exhaustive research. 
E) secondary data analysis. 
A) an experience survey. 
B) causal analysis. 
C) exploitive research. 
D) exhaustive research. 
E) secondary data analysis.

Question 20

The various types of research design include:

Accepted Answer

A) exploratory,exploitive,and competitive. 
B) deductive,descriptive,and exploitive. 
C) exploratory,causal,and competitive. 
D) causal,experimental,and exhaustive. 
E) exploratory,descriptive,and causal. 
A) exploratory,exploitive,and competitive. 
B) deductive,descriptive,and exploitive. 
C) exploratory,causal,and competitive. 
D) causal,experimental,and exhaustive. 
E) exploratory,descriptive,and causal.

In experimental designs an R stands for:

What are the two basic types of studies that are categorized as descriptive research?

Designs that do not control for the effects of extraneous variables are known as quasi-experimental designs.

Exploratory research can be used to help define terms such as "satisfaction with service."

What type of research design should a marketing researcher use to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,and who is the competition?

Knowledge Networks provides clients with access to a representative group of Latino households who have agreed to answer research questions sent to them by the research service.Knowledge Networks is performing a(n)________ research study.

Ray Kroc,a milk shake machine salesman,noticed that one restaurant in California burned up many milk shake machines.He inferred that the restaurant was meeting the needs of the market better than other restaurants.His observation illustrates the use of:

If the research objective is to gain background information,it is likely that the most appropriate research design would be:

Which of the following experimental design symbols represents the change or manipulation of the independent variable?

Research design is confined to predetermining how data are to be analyzed.It is primarily the responsibility of statisticians.

Four types of research design are exploratory,exploitive,descriptive,and longitudinal.

What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?

Although laboratory experiments allow for the control of extraneous variables,they cost more and take more time than do field experiments.

Longitudinal studies can be described as techniques that:

An experimental design is a procedure for ensuring that:

The primary advantage of field experiments is that they are conducted in non-naturalistic settings,which allow for tightly controlling extraneous variables.

The process of searching for and interpreting EXISTING information relevant to the research problem can be described as:

The various types of research design include:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 4: Research Design

In experimental designs an R stands for:

What are the two basic types of studies that are categorized as descriptive research?

Designs that do not control for the effects of extraneous variables are known as quasi-experimental designs.

Exploratory research can be used to help define terms such as "satisfaction with service."

What type of research design should a marketing researcher use to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,and who is the competition?

Knowledge Networks provides clients with access to a representative group of Latino households who have agreed to answer research questions sent to them by the research service.Knowledge Networks is performing a(n)________ research study.

Ray Kroc,a milk shake machine salesman,noticed that one restaurant in California burned up many milk shake machines.He inferred that the restaurant was meeting the needs of the market better than other restaurants.His observation illustrates the use of:

If the research objective is to gain background information,it is likely that the most appropriate research design would be:

Which of the following experimental design symbols represents the change or manipulation of the independent variable?

Research design is confined to predetermining how data are to be analyzed.It is primarily the responsibility of statisticians.

Four types of research design are exploratory,exploitive,descriptive,and longitudinal.

What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?

Although laboratory experiments allow for the control of extraneous variables,they cost more and take more time than do field experiments.

Longitudinal studies can be described as techniques that:

An experimental design is a procedure for ensuring that:

The primary advantage of field experiments is that they are conducted in non-naturalistic settings,which allow for tightly controlling extraneous variables.

The process of searching for and interpreting EXISTING information relevant to the research problem can be described as:

The various types of research design include:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters