Question 1

Traditional online marketing,such as display ads,still constitutes the majority of all online marketing.

Accepted Answer

A) True 
 B)False

Question 2

Procurement involves all of the following except:

Accepted Answer

A) negotiating with suppliers. 
B) paying for goods. 
C) making delivery arrangements. 
D) sourcing. 
E) production scheduling. 
A) negotiating with suppliers. 
B) paying for goods. 
C) making delivery arrangements. 
D) sourcing. 
E) production scheduling.

Question 3

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 4

What event marked the beginning of e-commerce?

Accepted Answer

A) The first product sold online. 
B) The first domain name registered. 
C) The first e-mail sent. 
D) The first paid advertisements placed on a website. 
E) The first product advertised online. 
A) The first product sold online. 
B) The first domain name registered. 
C) The first e-mail sent. 
D) The first paid advertisements placed on a website. 
E) The first product advertised online.

Question 5

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A) menu 
B) flexible 
C) dynamic 
D) asymmetric 
E) customized 
A) menu 
B) flexible 
C) dynamic 
D) asymmetric 
E) customized

Question 6

All of the following are examples of firms that use the community provider Internet business model except:

Accepted Answer

A) eBay. 
B) Facebook. 
C) Twitter. 
D) Instagram. 
E) Pinterest. 
A) eBay. 
B) Facebook. 
C) Twitter. 
D) Instagram. 
E) Pinterest.

Question 7

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Accepted Answer

A) Community provider 
B) Service provider 
C) Market creator 
D) Transaction broker 
E) Portal 
A) Community provider 
B) Service provider 
C) Market creator 
D) Transaction broker 
E) Portal

Question 8

MSN is an example of the portal business model.

Accepted Answer

A) True 
 B)False

Question 9

Compared to digital markets,traditional markets have:

Accepted Answer

A) lower search costs. 
B) stronger network effects. 
C) higher delayed gratification effects. 
D) reduced asymmetry. 
E) higher transaction costs. 
A) lower search costs. 
B) stronger network effects. 
C) higher delayed gratification effects. 
D) reduced asymmetry. 
E) higher transaction costs.

Question 10

What percent of online retailers now have m-commerce websites?

Accepted Answer

A) 15 percent 
B) 25 percent 
C) 55 percent 
D) 75 percent 
E) 85 percent 
A) 15 percent 
B) 25 percent 
C) 55 percent 
D) 75 percent 
E) 85 percent

Question 11

Removing the business process layers in a distribution channel is called:

Accepted Answer

A) disintermediation. 
B) BPR. 
C) market segmentation. 
D) network effects. 
E) market transparency. 
A) disintermediation. 
B) BPR. 
C) market segmentation. 
D) network effects. 
E) market transparency.

Question 12

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Accepted Answer

In personalization,merchants can target

Question 13

Which of the following best illustrates the sales revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C) Pandora provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C) Pandora provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Question 14

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Accepted Answer

A) Web mission statement 
B) Social media plan 
C) Website plan 
D) Web presence map 
E) Functional website 
A) Web mission statement 
B) Social media plan 
C) Website plan 
D) Web presence map 
E) Functional website

Question 16

Which of the following best illustrates the advertising revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C) Facebook provides a social network for free,but shows sponsored content in users' News Feeds. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C) Facebook provides a social network for free,but shows sponsored content in users' News Feeds. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Question 17

List and describe the three main categories of e-commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Accepted Answer

Business-to-consumer,business-to-busines

Question 18

Website tracking software can log the path a customer took through the website,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

Accepted Answer

Student answers will vary,but should inc

Question 19

Netflix uses which of the following revenue models?

Accepted Answer

A) Advertising 
B) Transaction fee 
C) Subscription 
D) Freemium 
E) Affiliate 
A) Advertising 
B) Transaction fee 
C) Subscription 
D) Freemium 
E) Affiliate

Question 20

Market creators:

Accepted Answer

A) save users money and time by processing online sales transactions. 
B) provide a digital environment where buyers and sellers can establish prices for products. 
C) create revenue by providing digital content over the web. 
D) sell physical products directly to consumers or individual businesses. 
E) generate revenue from advertising or from directing buyers to sellers. 
A) save users money and time by processing online sales transactions. 
B) provide a digital environment where buyers and sellers can establish prices for products. 
C) create revenue by providing digital content over the web. 
D) sell physical products directly to consumers or individual businesses. 
E) generate revenue from advertising or from directing buyers to sellers.

Traditional online marketing,such as display ads,still constitutes the majority of all online marketing.

Procurement involves all of the following except:

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

What event marked the beginning of e-commerce?

Varying a product's price according to the supply situation of the seller is called ________ pricing.

All of the following are examples of firms that use the community provider Internet business model except:

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

MSN is an example of the portal business model.

Compared to digital markets,traditional markets have:

What percent of online retailers now have m-commerce websites?

Removing the business process layers in a distribution channel is called:

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Which of the following best illustrates the sales revenue model?

Rich media advertisements are a sales-oriented marketing format.

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Which of the following best illustrates the advertising revenue model?

List and describe the three main categories of e-commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Netflix uses which of the following revenue models?

Market creators:

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets,digital Goods

Traditional online marketing,such as display ads,still constitutes the majority of all online marketing.

Procurement involves all of the following except:

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

What event marked the beginning of e-commerce?

Varying a product's price according to the supply situation of the seller is called ________ pricing.

All of the following are examples of firms that use the community provider Internet business model except:

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

MSN is an example of the portal business model.

Compared to digital markets,traditional markets have:

What percent of online retailers now have m-commerce websites?

Removing the business process layers in a distribution channel is called:

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Which of the following best illustrates the sales revenue model?

Rich media advertisements are a sales-oriented marketing format.

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Which of the following best illustrates the advertising revenue model?

List and describe the three main categories of e-commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Netflix uses which of the following revenue models?

Market creators:

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters