Question 1

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False  False

Question 2

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A) Internet technology standards 
B) Common spoken and written languages 
C) Universal measuring standards 
D) Universal advertising and media format standards 
E) EDI standards 
A) Internet technology standards 
B) Common spoken and written languages 
C) Universal measuring standards 
D) Universal advertising and media format standards 
E) EDI standards A

Question 3

Uber uses a form of dynamic pricing.

Accepted Answer

A) True 
 B)False  True

Question 4

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Accepted Answer

A) True 
 B)False

Question 5

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 6

The Internet reduces information asymmetry.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about Net marketplaces is not true?

Accepted Answer

A) Some Net marketplaces sell direct goods. 
B) Some Net marketplaces serve vertical markets. 
C) Some Net marketplaces sell indirect goods. 
D) Some Net marketplaces support contractual purchases based on long-term relationships. 
E) Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners. 
A) Some Net marketplaces sell direct goods. 
B) Some Net marketplaces serve vertical markets. 
C) Some Net marketplaces sell indirect goods. 
D) Some Net marketplaces support contractual purchases based on long-term relationships. 
E) Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.

Question 8

When did e-commerce begin?

Accepted Answer

A) 1965 
B) 1983 
C) 1995 
D) 1999 
E) 2000 
A) 1965 
B) 1983 
C) 1995 
D) 1999 
E) 2000

Question 9

Which of the following is the largest mobile advertising market?

Accepted Answer

A) Google 
B) Yahoo 
C) Facebook 
D) Microsoft 
E) Twitter 
A) Google 
B) Yahoo 
C) Facebook 
D) Microsoft 
E) Twitter

Question 10

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary.A sample answe

Question 11

Compared to traditional goods,digital goods have:

Accepted Answer

A) greater pricing flexibility. 
B) lower marketing costs. 
C) higher production costs. 
D) higher inventory costs. 
E) lower menu costs. 
A) greater pricing flexibility. 
B) lower marketing costs. 
C) higher production costs. 
D) higher inventory costs. 
E) lower menu costs.

Question 12

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Accepted Answer

A) Information density 
B) Richness 
C) Customization 
D) Interactivity 
E) Global reach 
A) Information density 
B) Richness 
C) Customization 
D) Interactivity 
E) Global reach

Question 13

All of the following are unique features of e-commerce technology,except:

Accepted Answer

A) personalization/customization. 
B) interactivity. 
C) transparency. 
D) richness. 
E) global reach. 
A) personalization/customization. 
B) interactivity. 
C) transparency. 
D) richness. 
E) global reach.

Question 14

Which of the following companies uses the service provider business model?

Accepted Answer

A) Expedia 
B) ETrade 
C) Facebook 
D) Yahoo 
E) Dropbox 
A) Expedia 
B) ETrade 
C) Facebook 
D) Yahoo 
E) Dropbox

Question 15

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Accepted Answer

A) Website plan 
B) Web mission statement 
C) Functional website 
D) Social media plan 
E) Mobile media plan 
A) Website plan 
B) Web mission statement 
C) Functional website 
D) Social media plan 
E) Mobile media plan

Question 16

Geoadvertising sends ads to users based on their:

Accepted Answer

A) GPS locations. 
B) home addresses. 
C) shopping preferences. 
D) website behaviors. 
E) Google Maps settings. 
A) GPS locations. 
B) home addresses. 
C) shopping preferences. 
D) website behaviors. 
E) Google Maps settings.

Question 17

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Accepted Answer

A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
E) Information density 
A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
E) Information density

Question 18

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C) Pandora provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C) Pandora provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Question 19

What is dynamic pricing and how is it used in e-commerce?

Accepted Answer

In dynamic pricing,the price of a produc

Question 20

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Accepted Answer

A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
E) Social technology 
A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
E) Social technology

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Uber uses a form of dynamic pricing.

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Disintermediation provides major benefits to the distributor.

The Internet reduces information asymmetry.

Which of the following statements about Net marketplaces is not true?

When did e-commerce begin?

Which of the following is the largest mobile advertising market?

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Compared to traditional goods,digital goods have:

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

All of the following are unique features of e-commerce technology,except:

Which of the following companies uses the service provider business model?

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Geoadvertising sends ads to users based on their:

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Which of the following best illustrates the transaction fee revenue model?

What is dynamic pricing and how is it used in e-commerce?

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets,digital Goods

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Uber uses a form of dynamic pricing.

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Disintermediation provides major benefits to the distributor.

The Internet reduces information asymmetry.

Which of the following statements about Net marketplaces is not true?

When did e-commerce begin?

Which of the following is the largest mobile advertising market?

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Compared to traditional goods,digital goods have:

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

All of the following are unique features of e-commerce technology,except:

Which of the following companies uses the service provider business model?

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Geoadvertising sends ads to users based on their:

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Which of the following best illustrates the transaction fee revenue model?

What is dynamic pricing and how is it used in e-commerce?

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters