Question 1

Web personalization is used primarily as a marketing tool.

Accepted Answer

A) True 
 B)False

Question 2

Craigslist is an example of:

Accepted Answer

A) C2C e-commerce. 
B) B2B e-commerce. 
C) B2C e-commerce. 
D) M-commerce. 
E) P2P-commerce. 
A) C2C e-commerce. 
B) B2B e-commerce. 
C) B2C e-commerce. 
D) M-commerce. 
E) P2P-commerce.

Question 3

________ attempts to leverage the fact that there is always some demand,however small,for a product.

Accepted Answer

A) Long tail marketing 
B) Behavioral targeting 
C) Crowdsourcing 
D) Demand prediction software 
E) Lead generation marketing 
A) Long tail marketing 
B) Behavioral targeting 
C) Crowdsourcing 
D) Demand prediction software 
E) Lead generation marketing

Question 4

Foursquare is an example of which of the following?

Accepted Answer

A) Social graph 
B) Collaborative shopping 
C) Net marketplace 
D) Crowdsourcing application 
E) Geosocial services 
A) Social graph 
B) Collaborative shopping 
C) Net marketplace 
D) Crowdsourcing application 
E) Geosocial services

Question 5

Which of the following is an example of a direct good in the automobile industry?

Accepted Answer

A) Computer equipment 
B) Paper 
C) Office furniture 
D) Roofing shingles 
E) Sheet steel 
A) Computer equipment 
B) Paper 
C) Office furniture 
D) Roofing shingles 
E) Sheet steel

Question 6

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail

Question 7

Amazon.com is known primarily for its use of which of the following business models?

Accepted Answer

A) Content provider 
B) Portal 
C) Market creator 
D) E-tailer 
E) Transaction broker 
A) Content provider 
B) Portal 
C) Market creator 
D) E-tailer 
E) Transaction broker

Question 8

Compared to traditional goods,digital goods have:

Accepted Answer

A) lower costs of production. 
B) higher marginal costs per unit. 
C) equivalent copying costs. 
D) similar inventory costs. 
E) less disintermediation. 
A) lower costs of production. 
B) higher marginal costs per unit. 
C) equivalent copying costs. 
D) similar inventory costs. 
E) less disintermediation.

Question 9

What are the steps involved in developing an e-commerce presence for a start-up company?

Accepted Answer

A one-year timeline for developing an e-

Question 10

Which of the following statements about EDI is not true?

Accepted Answer

A) Each major industry in the United States has EDI standards. 
B) Today,EDI is only used for document automation. 
C) Many organizations still use private networks for EDI. 
D) EDI systems are increasingly web-enabled. 
E) About 80 percent of online B2B e-commerce is still based on EDI. 
A) Each major industry in the United States has EDI standards. 
B) Today,EDI is only used for document automation. 
C) Many organizations still use private networks for EDI. 
D) EDI systems are increasingly web-enabled. 
E) About 80 percent of online B2B e-commerce is still based on EDI.

Question 11

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A) subscription 
B) mobile payment 
C) transaction fee 
D) micropayment 
E) affiliate revenue 
A) subscription 
B) mobile payment 
C) transaction fee 
D) micropayment 
E) affiliate revenue

Question 12

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary.A sample answe

Question 13

In general,for digital goods,the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 14

Retail consumer e-commerce is growing at double-digit rates.

Accepted Answer

A) True 
 B)False

Question 15

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

Accepted Answer

A) exchange. 
B) marketspace. 
C) online marketplace. 
D) e-hub. 
E) net marketplace. 
A) exchange. 
B) marketspace. 
C) online marketplace. 
D) e-hub. 
E) net marketplace.

Question 16

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 17

Information asymmetry exists when there is more information about one product than there is about a similar product.

Accepted Answer

A) True 
 B)False

Question 18

What is the difference between personalization and customization,as applied to e-commerce technologies?

Accepted Answer

A) Customization is any type of adjustment made to a product by the user;personalization refers to a business changing a product or service for the user. 
B) Personalization is any type of adjustment made to a product by the user;customization refers to a business changing a product or service for the user. 
C) Customization refers to adjusting marketing messages for a consumer;personalization refers to adjusting a product or service based on a user's preferences. 
D) Personalization refers to adjusting marketing messages for a consumer;customization refers to adjusting a product or service based on a user's preferences. 
E) There is no difference.Both terms refer to changing a product or communication for the consumer. 
A) Customization is any type of adjustment made to a product by the user;personalization refers to a business changing a product or service for the user. 
B) Personalization is any type of adjustment made to a product by the user;customization refers to a business changing a product or service for the user. 
C) Customization refers to adjusting marketing messages for a consumer;personalization refers to adjusting a product or service based on a user's preferences. 
D) Personalization refers to adjusting marketing messages for a consumer;customization refers to adjusting a product or service based on a user's preferences. 
E) There is no difference.Both terms refer to changing a product or communication for the consumer.

Question 19

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

Accepted Answer

A) clickstream advertising. 
B) behavioral targeting. 
C) online profiling. 
D) long tail marketing. 
E) crowdsourcing. 
A) clickstream advertising. 
B) behavioral targeting. 
C) online profiling. 
D) long tail marketing. 
E) crowdsourcing.

Question 20

What are geosocial services and how are they being used?

Accepted Answer

Geosocial services help you find friends

Web personalization is used primarily as a marketing tool.

Craigslist is an example of:

________ attempts to leverage the fact that there is always some demand,however small,for a product.

Foursquare is an example of which of the following?

Which of the following is an example of a direct good in the automobile industry?

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Amazon.com is known primarily for its use of which of the following business models?

Compared to traditional goods,digital goods have:

What are the steps involved in developing an e-commerce presence for a start-up company?

Which of the following statements about EDI is not true?

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to the emergence of the digital firm? Support your contentions.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Retail consumer e-commerce is growing at double-digit rates.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Information asymmetry exists when there is more information about one product than there is about a similar product.

What is the difference between personalization and customization,as applied to e-commerce technologies?

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

What are geosocial services and how are they being used?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets,digital Goods

Web personalization is used primarily as a marketing tool.

Craigslist is an example of:

________ attempts to leverage the fact that there is always some demand,however small,for a product.

Foursquare is an example of which of the following?

Which of the following is an example of a direct good in the automobile industry?

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Amazon.com is known primarily for its use of which of the following business models?

Compared to traditional goods,digital goods have:

What are the steps involved in developing an e-commerce presence for a start-up company?

Which of the following statements about EDI is not true?

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to the emergence of the digital firm? Support your contentions.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Retail consumer e-commerce is growing at double-digit rates.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Information asymmetry exists when there is more information about one product than there is about a similar product.

What is the difference between personalization and customization,as applied to e-commerce technologies?

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

What are geosocial services and how are they being used?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters