Question 1

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Accepted Answer

A) Offline media 
B) Websites 
C) Social media 
D) Corporate 
E) E-mail 
A) Offline media 
B) Websites 
C) Social media 
D) Corporate 
E) E-mail

Question 2

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Accepted Answer

A) B2C e-commerce 
B) B2B e-commerce 
C) C2C e-commerce 
D) M-commerce 
E) P2P e-commerce 
A) B2C e-commerce 
B) B2B e-commerce 
C) C2C e-commerce 
D) M-commerce 
E) P2P e-commerce

Question 3

Which of the following statements about exchanges is not true?

Accepted Answer

A) Exchanges are independently owned third-party Net marketplaces. 
B) Some exchanges provide vertical markets. 
C) Exchanges are the most successful form of B2B commerce. 
D) Some exchanges enable a spot market. 
E) Go2Paper is an example of an exchange. 
A) Exchanges are independently owned third-party Net marketplaces. 
B) Some exchanges provide vertical markets. 
C) Exchanges are the most successful form of B2B commerce. 
D) Some exchanges enable a spot market. 
E) Go2Paper is an example of an exchange.

Question 4

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 5

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary.A sample answe

Question 6

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 7

Facebook's Like button is an example of which of the following?

Accepted Answer

A) Social sign-on 
B) Collaborative shopping 
C) Network notification 
D) Social search 
E) Newsfeed 
A) Social sign-on 
B) Collaborative shopping 
C) Network notification 
D) Social search 
E) Newsfeed

Question 8

Advertising networks track a user's behavior at thousands of websites.

Accepted Answer

A) True 
 B)False

Question 9

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Accepted Answer

A) e-procurement. 
B) SCM. 
C) procurement. 
D) sourcing. 
E) production. 
A) e-procurement. 
B) SCM. 
C) procurement. 
D) sourcing. 
E) production.

Question 10

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Accepted Answer

Location-based services are services tha

Question 11

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Accepted Answer

A) geosocial 
B) geoinformation 
C) geoadvertising 
D) geomapping 
E) geolocating 
A) geosocial 
B) geoinformation 
C) geoadvertising 
D) geomapping 
E) geolocating

Question 12

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Accepted Answer

A) Lead generation 
B) Search engine 
C) Rich media 
D) Display ads 
E) Video 
A) Lead generation 
B) Search engine 
C) Rich media 
D) Display ads 
E) Video

Question 13

Which of the following best describes the digital social graph?

Accepted Answer

A) A person's direct and indirect relationships 
B) All of a person's closest digital relationships 
C) A mapping of all online social relationships 
D) All of the online and offline relationships a person has 
E) All of the relationships in an online community 
A) A person's direct and indirect relationships 
B) All of a person's closest digital relationships 
C) A mapping of all online social relationships 
D) All of the online and offline relationships a person has 
E) All of the relationships in an online community

Question 14

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary.A sample answe

Question 15

Selling the same goods to different targeted groups at different prices is called:

Accepted Answer

A) cost customization. 
B) cost optimization. 
C) price gouging. 
D) cost personalization. 
E) price discrimination. 
A) cost customization. 
B) cost optimization. 
C) price gouging. 
D) cost personalization. 
E) price discrimination.

Question 16

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A) social media 
B) e-mail 
C) community 
D) website 
E) offline media 
A) social media 
B) e-mail 
C) community 
D) website 
E) offline media

Question 17

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Accepted Answer

A) prediction markets. 
B) behavioral targeting. 
C) long-tail marketing. 
D) social shopping. 
E) crowdsourcing. 
A) prediction markets. 
B) behavioral targeting. 
C) long-tail marketing. 
D) social shopping. 
E) crowdsourcing.

Question 18

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 19

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 20

E-commerce refers to the use of any networking technologies to transact business.

Accepted Answer

A) True 
 B)False

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Which of the following statements about exchanges is not true?

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Indirect goods are not involved firsthand in the production process.

Facebook's Like button is an example of which of the following?

Advertising networks track a user's behavior at thousands of websites.

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Which of the following best describes the digital social graph?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Selling the same goods to different targeted groups at different prices is called:

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

E-commerce refers to the use of any networking technologies to transact business.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets,digital Goods

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Which of the following statements about exchanges is not true?

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Indirect goods are not involved firsthand in the production process.

Facebook's Like button is an example of which of the following?

Advertising networks track a user's behavior at thousands of websites.

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Which of the following best describes the digital social graph?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Selling the same goods to different targeted groups at different prices is called:

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

E-commerce refers to the use of any networking technologies to transact business.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters