Question 1

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A) transparency 
B) asymmetry 
C) complexity 
D) discrimination 
E) competition 
A) transparency 
B) asymmetry 
C) complexity 
D) discrimination 
E) competition

Question 2

All of the following are examples of "on demand" companies except:

Accepted Answer

A) Uber. 
B) Airbnb. 
C) Lyft. 
D) Instacart. 
E) Instagram. 
A) Uber. 
B) Airbnb. 
C) Lyft. 
D) Instacart. 
E) Instagram.

Question 3

What are digital goods,and how does the Internet impact the market for digital goods?

Accepted Answer

Digital goods are goods that can be deli

Question 4

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 5

List and describe the top five methods of online marketing and advertising formats,in terms of 2015 revenue?

Accepted Answer

The top five methods of online advertisi

Question 6

Behavioral targeting occurs at two levels: individual websites and through ISPs.

Accepted Answer

A) True 
 B)False

Question 7

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 8

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 9

Transaction brokers:

Accepted Answer

A) generate revenue from advertising or from directing buyers to sellers. 
B) save users money and time by processing online sales transactions. 
C) provide a digital environment where buyers and sellers can establish prices for products. 
D) sell physical products directly to consumers or individual businesses. 
E) provide online meeting places where people with similar interests can communicate. 
A) generate revenue from advertising or from directing buyers to sellers. 
B) save users money and time by processing online sales transactions. 
C) provide a digital environment where buyers and sellers can establish prices for products. 
D) sell physical products directly to consumers or individual businesses. 
E) provide online meeting places where people with similar interests can communicate.

Question 10

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Accepted Answer

Advertising,subscriptions,selling collec

Question 11

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Accepted Answer

A) e-hub. 
B) marketspace. 
C) exchange. 
D) private industrial network. 
E) net marketplace. 
A) e-hub. 
B) marketspace. 
C) exchange. 
D) private industrial network. 
E) net marketplace.

Question 12

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A) Faster service 
B) Lower costs 
C) Higher quality 
D) Greater choices 
E) None,because disintermediation primarily benefits manufacturers. 
A) Faster service 
B) Lower costs 
C) Higher quality 
D) Greater choices 
E) None,because disintermediation primarily benefits manufacturers.

Question 13

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

Accepted Answer

A) free/freemium 
B) subscription 
C) transaction fee 
D) affiliate 
E) sales 
A) free/freemium 
B) subscription 
C) transaction fee 
D) affiliate 
E) sales

Question 14

All of the following are increased in traditional markets compared to digital markets except:

Accepted Answer

A) search costs. 
B) menu costs. 
C) switching costs. 
D) network effects. 
E) information asymmetry. 
A) search costs. 
B) menu costs. 
C) switching costs. 
D) network effects. 
E) information asymmetry.

Question 15

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Accepted Answer

A) Search engine ads 
B) Video ads 
C) Rich media ads 
D) E-mail ads 
E) Display ads 
A) Search engine ads 
B) Video ads 
C) Rich media ads 
D) E-mail ads 
E) Display ads

Question 16

eBay is an example of the market creator business model.

Accepted Answer

A) True 
 B)False

Question 17

Information density refers to the:

Accepted Answer

A) richness-complexity and content-of a message. 
B) total amount and quantity of information delivered to consumers by merchants. 
C) total amount and quantity of information available to all market participants. 
D) amount of information available to reduce price transparency. 
E) amount of physical storage space needed to store data about a specific entity,such as a product or consumer. 
A) richness-complexity and content-of a message. 
B) total amount and quantity of information delivered to consumers by merchants. 
C) total amount and quantity of information available to all market participants. 
D) amount of information available to reduce price transparency. 
E) amount of physical storage space needed to store data about a specific entity,such as a product or consumer.

Question 18

Which of the following is an example of a private industrial network?

Accepted Answer

A) Exostar 
B) Go2Paper 
C) Elemica 
D) Expedia 
E) VW Group Supply 
A) Exostar 
B) Go2Paper 
C) Elemica 
D) Expedia 
E) VW Group Supply

Question 19

The effort required to locate a suitable product is called:

Accepted Answer

A) price discrimination. 
B) search costs. 
C) menu costs. 
D) shopping costs. 
E) location costs. 
A) price discrimination. 
B) search costs. 
C) menu costs. 
D) shopping costs. 
E) location costs.

Question 20

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Pandora provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Pandora provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

All of the following are examples of "on demand" companies except:

What are digital goods,and how does the Internet impact the market for digital goods?

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

List and describe the top five methods of online marketing and advertising formats,in terms of 2015 revenue?

Behavioral targeting occurs at two levels: individual websites and through ISPs.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Switching costs are the merchants' costs of changing prices.

Transaction brokers:

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

What is the primary benefit to consumers of disintermediation?

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

All of the following are increased in traditional markets compared to digital markets except:

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

eBay is an example of the market creator business model.

Information density refers to the:

Which of the following is an example of a private industrial network?

The effort required to locate a suitable product is called:

Which of the following best illustrates the affiliate revenue model?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets,digital Goods

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

All of the following are examples of "on demand" companies except:

What are digital goods,and how does the Internet impact the market for digital goods?

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

List and describe the top five methods of online marketing and advertising formats,in terms of 2015 revenue?

Behavioral targeting occurs at two levels: individual websites and through ISPs.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Switching costs are the merchants' costs of changing prices.

Transaction brokers:

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

What is the primary benefit to consumers of disintermediation?

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

All of the following are increased in traditional markets compared to digital markets except:

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

eBay is an example of the market creator business model.

Information density refers to the:

Which of the following is an example of a private industrial network?

The effort required to locate a suitable product is called:

Which of the following best illustrates the affiliate revenue model?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications,the Internet,and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters