Question 1

The long-run success of tourism will depend on continual development of man-made attractions.

Accepted Answer

A) True 
 B)False

Question 2

In centrally planned economies, ________ control, plan, and direct tourist development.

Accepted Answer

A)  Elected tourism boards 
B)  Appointed tourism boards 
C)  Tourism councils 
D)  Governments 
A)  Elected tourism boards 
B)  Appointed tourism boards 
C)  Tourism councils 
D)  Governments

Question 3

________ is one of the fastest growing and most lucrative segments of tourism.

Accepted Answer

A)  Medical tourism 
B)  Religious tourism 
C)  Volunteer tourism 
D)  Hiking tourism 
A)  Medical tourism 
B)  Religious tourism 
C)  Volunteer tourism 
D)  Hiking tourism

Question 4

NASA is preparing for moon tourism, including developing plans to prevent looting of the six areas were manned space missions landed on the moon between 1969 and 1972. Under its guidelines people can only walk within ________ feet of the first site where Neil Armstrong first walked on the moon.

Accepted Answer

A)  246 
B)  2,460 
C)  4,600 
D)  6,000 
A)  246 
B)  2,460 
C)  4,600 
D)  6,000

Question 5

How does a destination recognize its natural target market?

Accepted Answer

A destination recognizes its natural tar

Question 6

The two major strategies used by tourist destinations to attract visitors are:

Accepted Answer

A)  Conventions and pleasure travelers 
B)  Business and pleasure travelers 
C)  Group and individual tours 
D)  Events and attractions 
A)  Conventions and pleasure travelers 
B)  Business and pleasure travelers 
C)  Group and individual tours 
D)  Events and attractions

Question 7

Eco-tourism is viewed as a kind of sustainable tourism.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT a psychological determinant of travel demand?

Accepted Answer

A)  Prestige 
B)  Escape 
C)  Social interaction 
D)  Conventions 
A)  Prestige 
B)  Escape 
C)  Social interaction 
D)  Conventions

Question 9

Stopovers do not count as tourists.

Accepted Answer

A) True 
 B)False

Question 10

The Pacific Area Travel Association (PATA) has developed a comprehensive Four Phase Disaster Planning Model built on:

Accepted Answer

A)  Rest, Reassurance, Recovery, Recuperate 
B)  Reduce, Reuse, Recover, Recycle 
C)  Reduction, Readiness, Response, Recovery 
D)  Readiness, Response, Recovery, Reassurance 
A)  Rest, Reassurance, Recovery, Recuperate 
B)  Reduce, Reuse, Recover, Recycle 
C)  Reduction, Readiness, Response, Recovery 
D)  Readiness, Response, Recovery, Reassurance

Question 11

Why is tourism such an important aspect of the hospitality industry? (Provide examples to support your response.)

Accepted Answer

Tourism is an important aspect of the ho

Question 12

Self-discovery is one of the ________ determinants of travel demand.

Accepted Answer

A)  Metaphysical 
B)  Physiological 
C)  Psychological 
D)  Natural 
A)  Metaphysical 
B)  Physiological 
C)  Psychological 
D)  Natural

Question 13

Seaside destination marketers have found it is advantageous to show beaches with no one on them as a way of creating the image of the tourist being alone.

Accepted Answer

A) True 
 B)False

Question 14

What is meant by sustainable tourism?

Accepted Answer

Sustainable tourism refers to a concept

Question 15

Psychocentrics are best described as:

Accepted Answer

A)  People with a need for new experiences 
B)  People who do not travel 
C)  People who like to travel regularly 
D)  People who do not desire change when they travel 
A)  People with a need for new experiences 
B)  People who do not travel 
C)  People who like to travel regularly 
D)  People who do not desire change when they travel

Question 16

Compare and contrast tourism events and tourism attractions.

Accepted Answer

Tourism events and tourism attractions a

Question 17

People visiting friends and relatives should count as tourists, even if they stay at a private home.

Accepted Answer

A) True 
 B)False

Question 18

The top three tourism destinations in the world are:

Accepted Answer

A)  China, France and India 
B)  China, Spain and Turkey 
C)  Malaysia, Mexico and France 
D)  France, United States and Spain 
A)  China, France and India 
B)  China, Spain and Turkey 
C)  Malaysia, Mexico and France 
D)  France, United States and Spain

Question 19

"A stay of one or more nights away from home for holidays, visitors to friends or relatives, business conferences or any other purpose except such things as boarding education or semi-permanent employment," is the British Tourist Authority's definition of:

Accepted Answer

A)  Travel marketing 
B)  Tourism 
C)  Tourism marketing 
D)  Leisure travel 
A)  Travel marketing 
B)  Tourism 
C)  Tourism marketing 
D)  Leisure travel

Question 20

The travel segment where people have the least influence over their travel experience once it begins is the:

Accepted Answer

A)  Education and religious traveler 
B)  Pass-through tourist 
C)  Business traveler 
D)  Group mass tourist 
A)  Education and religious traveler 
B)  Pass-through tourist 
C)  Business traveler 
D)  Group mass tourist

The long-run success of tourism will depend on continual development of man-made attractions.

In centrally planned economies, ________ control, plan, and direct tourist development.

________ is one of the fastest growing and most lucrative segments of tourism.

NASA is preparing for moon tourism, including developing plans to prevent looting of the six areas were manned space missions landed on the moon between 1969 and 1972. Under its guidelines people can only walk within ________ feet of the first site where Neil Armstrong first walked on the moon.

How does a destination recognize its natural target market?

The two major strategies used by tourist destinations to attract visitors are:

Eco-tourism is viewed as a kind of sustainable tourism.

Which of the following is NOT a psychological determinant of travel demand?

Stopovers do not count as tourists.

The Pacific Area Travel Association (PATA) has developed a comprehensive Four Phase Disaster Planning Model built on:

Why is tourism such an important aspect of the hospitality industry? (Provide examples to support your response.)

Self-discovery is one of the ________ determinants of travel demand.

Seaside destination marketers have found it is advantageous to show beaches with no one on them as a way of creating the image of the tourist being alone.

What is meant by sustainable tourism?

Psychocentrics are best described as:

Compare and contrast tourism events and tourism attractions.

People visiting friends and relatives should count as tourists, even if they stay at a private home.

The top three tourism destinations in the world are:

"A stay of one or more nights away from home for holidays, visitors to friends or relatives, business conferences or any other purpose except such things as boarding education or semi-permanent employment," is the British Tourist Authority's definition of:

The travel segment where people have the least influence over their travel experience once it begins is the:

Introduction: Marketing for Hospitality and Tourism

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Designing and Managing Products and Brands: Building Customer Value

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Public Relations and Sales Promotion

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Next Years Marketing Plan

Filters

Exam 17: Destination Marketing

The long-run success of tourism will depend on continual development of man-made attractions.

In centrally planned economies, ________ control, plan, and direct tourist development.

________ is one of the fastest growing and most lucrative segments of tourism.

NASA is preparing for moon tourism, including developing plans to prevent looting of the six areas were manned space missions landed on the moon between 1969 and 1972. Under its guidelines people can only walk within ________ feet of the first site where Neil Armstrong first walked on the moon.

How does a destination recognize its natural target market?

The two major strategies used by tourist destinations to attract visitors are:

Eco-tourism is viewed as a kind of sustainable tourism.

Which of the following is NOT a psychological determinant of travel demand?

Stopovers do not count as tourists.

The Pacific Area Travel Association (PATA) has developed a comprehensive Four Phase Disaster Planning Model built on:

Why is tourism such an important aspect of the hospitality industry? (Provide examples to support your response.)

Self-discovery is one of the ________ determinants of travel demand.

Seaside destination marketers have found it is advantageous to show beaches with no one on them as a way of creating the image of the tourist being alone.

What is meant by sustainable tourism?

Psychocentrics are best described as:

Compare and contrast tourism events and tourism attractions.

People visiting friends and relatives should count as tourists, even if they stay at a private home.

The top three tourism destinations in the world are:

"A stay of one or more nights away from home for holidays, visitors to friends or relatives, business conferences or any other purpose except such things as boarding education or semi-permanent employment," is the British Tourist Authority's definition of:

The travel segment where people have the least influence over their travel experience once it begins is the:

Introduction: Marketing for Hospitality and Tourism

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Designing and Managing Products and Brands: Building Customer Value

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Public Relations and Sales Promotion

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Next Years Marketing Plan

Filters