Exam 17: Destination Marketing
Exam 1: Introduction: Marketing for Hospitality and Tourism40 Questions
Exam 2: Service Characteristics of Hospitality and Tourism Marketing40 Questions
Exam 3: The Role of Marketing in Strategic Planning40 Questions
Exam 4: The Marketing Environment40 Questions
Exam 5: Managing Customer Information to Gain Customer Insights40 Questions
Exam 6: Consumer Markets and Consumer Buying Behavior40 Questions
Exam 7: Organizational Buyer Behavior of Group Market40 Questions
Exam 8: Customer Driven Marketing Strategy: Creating Value for Target Customers40 Questions
Exam 9: Designing and Managing Products and Brands: Building Customer Value42 Questions
Exam 10: Internal Marketing40 Questions
Exam 11: Pricing: Understanding and Capturing Customer Value40 Questions
Exam 12: Distribution Channels Delivering Customer Value40 Questions
Exam 13: Engaging Customers and Communicating Customer Value40 Questions
Exam 14: Public Relations and Sales Promotion40 Questions
Exam 15: Professional Sales40 Questions
Exam 16: Direct, Online, Social Media, and Mobile Marketing40 Questions
Exam 17: Destination Marketing40 Questions
Exam 18: Next Years Marketing Plan39 Questions
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A North Sea Trail is being developed in Europe that crosses ________ countries and extends for three thousand miles and was funded by the European Union with nearly $15 million.
Free
(Multiple Choice)
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Correct Answer:
B
Destinations have no form of actual or perceived boundary.
Free
(True/False)
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Correct Answer:
False
Which of the following would be considered a macrodestination?
Free
(Multiple Choice)
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Correct Answer:
A
________ and attractions are the two primary strategies used by tourist destinations to attract visitors.
(Multiple Choice)
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It is possible that destinations experience a life cycle much like the product life cycle, with successful periods followed by decline and/or destruction.
(True/False)
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The fact that tourism dollars are recycled throughout the local economy, being spent and re-spent, is referred to as:
(Multiple Choice)
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A trip where travel agents or others who can send business to a tourist destination attraction, cruise, or hotel are invited to visit at a low cost or no cost, is called:
(Multiple Choice)
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Longer vacations are becoming more frequent and shorter vacations less frequent.
(True/False)
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Which of the following destinations would allocentrics most likely visit?
(Multiple Choice)
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Which of the following is NOT a responsibility of the National Tourism Organizations?
(Multiple Choice)
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In April 2001, ________ became the first space tourist when he flew on the Soyuz taxi mission to the International Space Station.
(Multiple Choice)
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As a result of the Russians' willingness to allow space tourists on their missions, there is now a travel agency, ________, specializing in space tourism.
(Multiple Choice)
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The benefit of tourism where tourist expenditures are recycled through the local economy, is called:
(Multiple Choice)
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Persons who do not desire change when they travel and like to visit nonthreatening places and stay in familiar surroundings, are called:
(Multiple Choice)
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Entry into the tourism market is open, so new destinations have a chance at gaining a market.
(True/False)
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All but which of the following are a part of the event planning decision framework?
(Multiple Choice)
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