Question 1

Building strong economic and social ties with customers by delivering high-quality products and services is the foundation of:

Accepted Answer

A)  Total quality management 
B)  Return on quality 
C)  Relationship marketing 
D)  The manufacturing concept 
A)  Total quality management 
B)  Return on quality 
C)  Relationship marketing 
D)  The manufacturing concept C

Question 2

There is no current evidence to suggest long-term customers are more profitable than new customers.

Accepted Answer

A) True 
 B)False  False

Question 3

Describe each of the five marketing management orientations and identify which of these appears to be best for society.

Accepted Answer

The five marketing management orientations are production orientation, product orientation, selling orientation, marketing orientation, and societal marketing orientation.

1. Production orientation: This orientation focuses on producing high-quality products at low costs and assumes that consumers will favor products that are widely available and inexpensive. This orientation may not be the best for society as it can lead to a focus on mass production without considering the environmental impact or the actual needs of consumers.

2. Product orientation: This orientation emphasizes product innovation and quality, assuming that consumers will favor products that offer the most quality, performance, or innovative features. While this can lead to better products for consumers, it may not always consider the societal impact or the actual needs of consumers.

3. Selling orientation: This orientation focuses on aggressive sales techniques and believes that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. This orientation may not be the best for society as it can lead to manipulative or deceptive marketing tactics.

4. Marketing orientation: This orientation focuses on understanding and meeting the needs and wants of target markets and delivering customer satisfaction more effectively and efficiently than competitors. This orientation is generally considered to be the best for society as it prioritizes understanding and meeting consumer needs and delivering value to customers.

5. Societal marketing orientation: This orientation extends the marketing orientation to include the long-term best interests of consumers and society as a whole. It considers not only the needs and wants of target markets but also the impact on society and the environment. This orientation is considered to be the best for society as it prioritizes not only customer satisfaction but also the well-being of society and the environment.

Question 4

The ________ describes a channel that stretches from raw materials to components to final products that are carried to final buyers.

Accepted Answer

A)  Production cycle 
B)  Supply chain 
C)  Product marketing 
D)  Product placement 
A)  Production cycle 
B)  Supply chain 
C)  Product marketing 
D)  Product placement

Question 5

Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and:

Accepted Answer

A)  Suppliers 
B)  Competitors 
C)  Managers 
D)  Trade associations 
A)  Suppliers 
B)  Competitors 
C)  Managers 
D)  Trade associations

Question 6

One of the biggest nonmonetary costs for hospitality customers is ________.

Accepted Answer

A)  Sentiments 
B)  Resources 
C)  Energy 
D)  Time 
A)  Sentiments 
B)  Resources 
C)  Energy 
D)  Time

Question 7

A product can be:

Accepted Answer

A)  Tangible or intangible 
B)  Tangible only 
C)  Intangible only 
D)  Tangible and intangible 
A)  Tangible or intangible 
B)  Tangible only 
C)  Intangible only 
D)  Tangible and intangible

Question 8

When backed by buying power, wants become:

Accepted Answer

A)  Demands 
B)  Desires 
C)  Satisfied 
D)  Needs 
A)  Demands 
B)  Desires 
C)  Satisfied 
D)  Needs

Question 9

A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

Accepted Answer

A)  Mission statement 
B)  Quality proposition 
C)  Value Proposition 
D)  Value Promise 
A)  Mission statement 
B)  Quality proposition 
C)  Value Proposition 
D)  Value Promise

Question 10

It is wise to assess the customer's ________ value and take appropriate actions to ensure a customer's long-term support.

Accepted Answer

A)  Money 
B)  Long-term 
C)  Intrinsic 
D)  Market 
A)  Money 
B)  Long-term 
C)  Intrinsic 
D)  Market

Question 11

When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials, and resort managers eliminate pollution from their properties, the ________ concept is being employed.

Accepted Answer

A)  Societal marketing 
B)  Marketing 
C)  Manufacturing 
D)  Product 
A)  Societal marketing 
B)  Marketing 
C)  Manufacturing 
D)  Product

Question 12

One of the biggest nonmonetary costs for hospitality customers is ________.

Accepted Answer

A)  Sentiments 
B)  Resources 
C)  Energy 
D)  Time 
A)  Sentiments 
B)  Resources 
C)  Energy 
D)  Time

Question 13

A market is only the set of actual, not potential, buyers who have transacted with a seller.

Accepted Answer

A) True 
 B)False

Question 14

________ is the act of obtaining a desired object from someone by offering something in return.

Accepted Answer

A)  Marketing 
B)  Transaction 
C)  Exchange 
D)  Sales 
A)  Marketing 
B)  Transaction 
C)  Exchange 
D)  Sales

Question 15

________ are highly loyal but not very profitable.

Accepted Answer

A)  Strangers 
B)  Butterflies 
C)  True Friends 
D)  Barnacles 
A)  Strangers 
B)  Butterflies 
C)  True Friends 
D)  Barnacles

Question 16

Under the product concept, marketing strategy focuses on making continuous product ________.

Accepted Answer

A)  Improvements 
B)  Promotions 
C)  Advertisements 
D)  Advertisement and promotions 
A)  Improvements 
B)  Promotions 
C)  Advertisements 
D)  Advertisement and promotions

Question 17

"Quality" could be defined as the features and characteristics of a product that bear on its ability to satisfy customer needs.

Accepted Answer

A) True 
 B)False

Question 18

The two main industries that comprise the activities we call tourism are:

Accepted Answer

A)  The restaurant and cruise industries 
B)  The hotel and restaurant industries 
C)  The hospitality and marketing industries 
D)  The hospitality and travel industries 
A)  The restaurant and cruise industries 
B)  The hotel and restaurant industries 
C)  The hospitality and marketing industries 
D)  The hospitality and travel industries

Question 19

Instead of simply being defined as "freedom from defects," QUALITY should be defined:

Accepted Answer

A)  In terms of total sales 
B)  In terms of employee satisfaction 
C)  In terms of product specifications 
D)  In terms of customer satisfaction 
A)  In terms of total sales 
B)  In terms of employee satisfaction 
C)  In terms of product specifications 
D)  In terms of customer satisfaction

Question 20

A ________ is anything that can be offered to a market to satisfy a want or need.

Accepted Answer

A)  Service 
B)  Concept 
C)  Choice set 
D)  Product 
A)  Service 
B)  Concept 
C)  Choice set 
D)  Product

Building strong economic and social ties with customers by delivering high-quality products and services is the foundation of:

There is no current evidence to suggest long-term customers are more profitable than new customers.

Describe each of the five marketing management orientations and identify which of these appears to be best for society.

The ________ describes a channel that stretches from raw materials to components to final products that are carried to final buyers.

Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and:

One of the biggest nonmonetary costs for hospitality customers is ________.

A product can be:

When backed by buying power, wants become:

A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

It is wise to assess the customer's ________ value and take appropriate actions to ensure a customer's long-term support.

When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials, and resort managers eliminate pollution from their properties, the ________ concept is being employed.

One of the biggest nonmonetary costs for hospitality customers is ________.

A market is only the set of actual, not potential, buyers who have transacted with a seller.

________ is the act of obtaining a desired object from someone by offering something in return.

________ are highly loyal but not very profitable.

Under the product concept, marketing strategy focuses on making continuous product ________.

"Quality" could be defined as the features and characteristics of a product that bear on its ability to satisfy customer needs.

The two main industries that comprise the activities we call tourism are:

Instead of simply being defined as "freedom from defects," QUALITY should be defined:

A ________ is anything that can be offered to a market to satisfy a want or need.

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Designing and Managing Products and Brands: Building Customer Value

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Public Relations and Sales Promotion

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Destination Marketing

Next Years Marketing Plan

Filters

Exam 1: Introduction: Marketing for Hospitality and Tourism

Building strong economic and social ties with customers by delivering high-quality products and services is the foundation of:

There is no current evidence to suggest long-term customers are more profitable than new customers.

Describe each of the five marketing management orientations and identify which of these appears to be best for society.

The ________ describes a channel that stretches from raw materials to components to final products that are carried to final buyers.

Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and:

One of the biggest nonmonetary costs for hospitality customers is ________.

A product can be:

When backed by buying power, wants become:

A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

It is wise to assess the customer's ________ value and take appropriate actions to ensure a customer's long-term support.

When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials, and resort managers eliminate pollution from their properties, the ________ concept is being employed.

One of the biggest nonmonetary costs for hospitality customers is ________.

A market is only the set of actual, not potential, buyers who have transacted with a seller.

________ is the act of obtaining a desired object from someone by offering something in return.

________ are highly loyal but not very profitable.

Under the product concept, marketing strategy focuses on making continuous product ________.

"Quality" could be defined as the features and characteristics of a product that bear on its ability to satisfy customer needs.

The two main industries that comprise the activities we call tourism are:

Instead of simply being defined as "freedom from defects," QUALITY should be defined:

A ________ is anything that can be offered to a market to satisfy a want or need.

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Designing and Managing Products and Brands: Building Customer Value

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Public Relations and Sales Promotion

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Destination Marketing

Next Years Marketing Plan

Filters