Exam 6: Consumer Markets and Consumer Buying Behavior

________ developed a two-factor theory that distinguishes dissatisfiers (factors that cause dissatisfaction) and satisfiers (factors that cause satisfaction).

In the United States, social class is something you are born into.

A consumer's behavior is also influenced by social factors, such as the consumer's small groups, family and social roles and status. Explain the differences among these social factors.

SRI's VALS framework is one of many different psychographic segmentation systems available today.

When purchasing hospitality and travel products, customers often use ________ as an indication of quality.

People from which country are likely to expect promptness and prefer quick, unfriendly service over having a conversation with the service provider?

Which important consumer subculture's annual buying power is $913 billion, and it is estimated to reach 1.2 trillion by 2013?

Social scientists have identified the ________ American social classes.

Consumer behavior cannot be influenced.

The technique used to measure lifestyles is called:

________ may also have a strong influence on family buying decisions.

People are more likely to notice stimuli they did not anticipate than notice stimuli they did anticipate.

Status is the general esteem given to someone fulfilling his/her role in society.

According to Maslow, the most important need to be satisfied is:

Explain Maslow's needs hierarchy.

Most human behavior is learned.

________ is the most affluent U.S. demographic segment.

Which of the following does NOT comprise the U.S. Hispanic market?

________ describes changes in an individual's behavior arising from experience.

Cultural factors exert a broad and deep influence on consumer behavior. Describe the differences between a person's culture and subculture.