Question 1

A high-load environment creates a relaxing mood.

Accepted Answer

A) True 
 B)False

Question 2

The main aural dimensions of atmosphere are scent and freshness.

Accepted Answer

A) True 
 B)False

Question 3

The most important source of new-product ideas are:

Accepted Answer

A)  Employees 
B)  Board members 
C)  Customers 
D)  Stock holders 
A)  Employees 
B)  Board members 
C)  Customers 
D)  Stock holders

Question 4

The process of sourcing ideas by inviting broad communities of people is called:

Accepted Answer

A)  External idea sourcing 
B)  Crowdsourcing 
C)  Outsourcing 
D)  None of the above 
A)  External idea sourcing 
B)  Crowdsourcing 
C)  Outsourcing 
D)  None of the above

Question 5

Market testing is a concept that:

Accepted Answer

A)  Applies to each new product equally 
B)  Varies with each new product 
C)  Must be implemented uniformly to each new product 
D)  May be waived for product that are deemed cleared by the board 
A)  Applies to each new product equally 
B)  Varies with each new product 
C)  Must be implemented uniformly to each new product 
D)  May be waived for product that are deemed cleared by the board

Question 6

In the ________ stage of the product life cycle, sales decrease and supplies start to exceed demand.

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Decline 
D)  Maturity 
A)  Introduction 
B)  Growth 
C)  Decline 
D)  Maturity

Question 7

A detailed version of an idea stated in meaningful consumer terms is defined as:

Accepted Answer

A)  Product idea 
B)  Product concept 
C)  Product image 
D)  None of the above 
A)  Product idea 
B)  Product concept 
C)  Product image 
D)  None of the above

Question 8

The added value endowed on products and services is the:

Accepted Answer

A)  Brand equity 
B)  Brand mark 
C)  Brand name 
D)  Trademark 
A)  Brand equity 
B)  Brand mark 
C)  Brand name 
D)  Trademark

Question 9

Removing a product after existing stock has been depleted; used when sales for an item are low and costs exceed revenues, such as the case of a restaurant serving a crabmeat cocktail with sales of only one or two items per week.

Accepted Answer

A)  Phase out 
B)  Run out 
C)  Exit phase 
D)  Maturity 
A)  Phase out 
B)  Run out 
C)  Exit phase 
D)  Maturity

Question 10

About ________ percent of all new product ideas come from consumers.

Accepted Answer

A)  10 
B)  28 
C)  55 
D)  70 
A)  10 
B)  28 
C)  55 
D)  70

Question 11

In the ________ phase of the new product development process prototypes appear for the first time.

Accepted Answer

A)  Idea generation 
B)  Concept development 
C)  Test marketing 
D)  Product development 
A)  Idea generation 
B)  Concept development 
C)  Test marketing 
D)  Product development

Question 12

Marketing tests give management the information it needs to make a final decision about:

Accepted Answer

A)  Shelving a product 
B)  Launching a new product 
C)  Allocating priority of launch to a product 
D)  Allocating budget to an existing product 
A)  Shelving a product 
B)  Launching a new product 
C)  Allocating priority of launch to a product 
D)  Allocating budget to an existing product

Question 13

Brand equity is a function of brand loyalty, name awareness and other factors.

Accepted Answer

A) True 
 B)False

Question 14

The ________ product level answers the question of what is really being bought.

Accepted Answer

A)  Core 
B)  Supportive 
C)  Facilitating 
D)  Augmented 
A)  Core 
B)  Supportive 
C)  Facilitating 
D)  Augmented

Question 15

SSTs are a rapidly growing means for increasing customer coproduction in food-service experiences. SST stands for:

Accepted Answer

A)  Self-serving technique 
B)  Self-service technology 
C)  Sure selling technique 
D)  Sure shot technology 
A)  Self-serving technique 
B)  Self-service technology 
C)  Sure selling technique 
D)  Sure shot technology

Question 16

Each product will have a life cycle, although its exact shape and length is not known in advance. Briefly explain each step in the product life cycle.

Accepted Answer

The answer of Each product will have a life cycle,...

Question 17

It is a commonly accepted fact that some products can avoid ever entering a decline phase.

Accepted Answer

A) True 
 B)False

Question 18

The stage of the new product development process where the number of new product ideas is reduced is called:

Accepted Answer

A)  Idea screening 
B)  Business analysis 
C)  Concept testing 
D)  Test marketing 
A)  Idea screening 
B)  Business analysis 
C)  Concept testing 
D)  Test marketing

Question 19

The final stage in the new product development process is:

Accepted Answer

A)  Test marketing 
B)  Commercialization 
C)  Idea screening 
D)  Concept testing 
A)  Test marketing 
B)  Commercialization 
C)  Idea screening 
D)  Concept testing

Question 20

In the joining phase of the customer delivery system:

Accepted Answer

A)  The customer arrives at the service location 
B)  The customer consumes the service 
C)  The customer refers new customers to the service 
D)  The customer makes the initial inquiry contact 
A)  The customer arrives at the service location 
B)  The customer consumes the service 
C)  The customer refers new customers to the service 
D)  The customer makes the initial inquiry contact

A high-load environment creates a relaxing mood.

The main aural dimensions of atmosphere are scent and freshness.

The most important source of new-product ideas are:

The process of sourcing ideas by inviting broad communities of people is called:

Market testing is a concept that:

In the ________ stage of the product life cycle, sales decrease and supplies start to exceed demand.

A detailed version of an idea stated in meaningful consumer terms is defined as:

The added value endowed on products and services is the:

Removing a product after existing stock has been depleted; used when sales for an item are low and costs exceed revenues, such as the case of a restaurant serving a crabmeat cocktail with sales of only one or two items per week.

About ________ percent of all new product ideas come from consumers.

In the ________ phase of the new product development process prototypes appear for the first time.

Marketing tests give management the information it needs to make a final decision about:

Brand equity is a function of brand loyalty, name awareness and other factors.

The ________ product level answers the question of what is really being bought.

SSTs are a rapidly growing means for increasing customer coproduction in food-service experiences. SST stands for:

Each product will have a life cycle, although its exact shape and length is not known in advance. Briefly explain each step in the product life cycle.

It is a commonly accepted fact that some products can avoid ever entering a decline phase.

The stage of the new product development process where the number of new product ideas is reduced is called:

The final stage in the new product development process is:

In the joining phase of the customer delivery system:

Introduction: Marketing for Hospitality and Tourism

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Public Relations and Sales Promotion

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Destination Marketing

Next Years Marketing Plan

Filters

Exam 9: Designing and Managing Products and Brands: Building Customer Value

A high-load environment creates a relaxing mood.

The main aural dimensions of atmosphere are scent and freshness.

The most important source of new-product ideas are:

The process of sourcing ideas by inviting broad communities of people is called:

Market testing is a concept that:

In the ________ stage of the product life cycle, sales decrease and supplies start to exceed demand.

A detailed version of an idea stated in meaningful consumer terms is defined as:

The added value endowed on products and services is the:

Removing a product after existing stock has been depleted; used when sales for an item are low and costs exceed revenues, such as the case of a restaurant serving a crabmeat cocktail with sales of only one or two items per week.

About ________ percent of all new product ideas come from consumers.

In the ________ phase of the new product development process prototypes appear for the first time.

Marketing tests give management the information it needs to make a final decision about:

Brand equity is a function of brand loyalty, name awareness and other factors.

The ________ product level answers the question of what is really being bought.

SSTs are a rapidly growing means for increasing customer coproduction in food-service experiences. SST stands for:

Each product will have a life cycle, although its exact shape and length is not known in advance. Briefly explain each step in the product life cycle.

It is a commonly accepted fact that some products can avoid ever entering a decline phase.

The stage of the new product development process where the number of new product ideas is reduced is called:

The final stage in the new product development process is:

In the joining phase of the customer delivery system:

Introduction: Marketing for Hospitality and Tourism

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Public Relations and Sales Promotion

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Destination Marketing

Next Years Marketing Plan

Filters