Question 1

What are sales promotions? Provide examples.

Accepted Answer

Sales promotions are marketing strategie

Question 2

What are some public relations opportunities for the hospitality industry?

Accepted Answer

The hospitality industry, which includes

Question 3

The first step in the sales promotion process is setting the conditions for participation.

Accepted Answer

A) True 
 B)False

Question 4

Tourist destinations are hospitality components relatively unaffected by negative publicity.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are objectives of the sales promotion process except:

Accepted Answer

A)  Luring customers away from the competition 
B)  Enticing customers to try a new product 
C)  Increasing short-term sales 
D)  Reducing bad publicity 
A)  Luring customers away from the competition 
B)  Enticing customers to try a new product 
C)  Increasing short-term sales 
D)  Reducing bad publicity

Question 6

Advising management about public issues and company positions and image is called:

Accepted Answer

A)  Media guidance 
B)  Counseling 
C)  Media selection 
D)  Public relations 
A)  Media guidance 
B)  Counseling 
C)  Media selection 
D)  Public relations

Question 7

________ crises give warning before they occur.

Accepted Answer

A)  Smoldering 
B)  Superficial 
C)  Sensitive 
D)  Sudden 
A)  Smoldering 
B)  Superficial 
C)  Sensitive 
D)  Sudden

Question 8

Which one of the following is a "DON'T" for a Crisis Communication?

Accepted Answer

A)  Advise employees of their roles 
B)  Keep guests informed 
C)  Speak truthfully and authoritatively 
D)  Wait for the crisis to design a plan 
A)  Advise employees of their roles 
B)  Keep guests informed 
C)  Speak truthfully and authoritatively 
D)  Wait for the crisis to design a plan

Question 9

As a part of good crisis management a firm should appoint a spokesperson to ensure the delivery of a consistent story.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a PR technique?

Accepted Answer

A)  News events 
B)  Publications 
C)  Telephone 
D)  Community relations 
A)  News events 
B)  Publications 
C)  Telephone 
D)  Community relations

Question 11

Samples do not have to be free.

Accepted Answer

A) True 
 B)False

Question 12

Lobbying involves dealing with legislators and government officials to ________ legislation and regulation.

Accepted Answer

A)  Promote 
B)  Defeat 
C)  Promote or defeat 
D)  Promote and defeat 
A)  Promote 
B)  Defeat 
C)  Promote or defeat 
D)  Promote and defeat

Question 13

Cause-related marketing is directly used to create:

Accepted Answer

A)  Awareness 
B)  Goodwill 
C)  Sales 
D)  Satisfaction 
A)  Awareness 
B)  Goodwill 
C)  Sales 
D)  Satisfaction

Question 14

Short-term incentives to encourage the purchase or sale of a product or service are called:

Accepted Answer

A)  Media promotions 
B)  PR blasts 
C)  Sales promotions 
D)  Advertisements 
A)  Media promotions 
B)  PR blasts 
C)  Sales promotions 
D)  Advertisements

Question 15

PR costs ________ direct mail and media advertising.

Accepted Answer

A)  More than 
B)  Less than 
C)  More or less same as 
D)  Mostly more than 
A)  More than 
B)  Less than 
C)  More or less same as 
D)  Mostly more than

Question 16

Certificates that offer buyers savings when they purchase specified products are commonly known as:

Accepted Answer

A)  Gift cards 
B)  Gift certificates 
C)  Promotional discount postcards 
D)  Coupons 
A)  Gift cards 
B)  Gift certificates 
C)  Promotional discount postcards 
D)  Coupons

Question 17

Isolation and/or obscurity of a hotel can actually have PR potential.

Accepted Answer

A) True 
 B)False

Question 18

In the past, it was common for the marketing function and PR function to be handled by different departments in a firm.

Accepted Answer

A) True 
 B)False

Question 19

Public relations campaigns can contribute to all but which of the following objectives?

Accepted Answer

A)  Build awareness 
B)  Stimulate the salesforce 
C)  Build credibility 
D)  Replace most other promotion costs 
A)  Build awareness 
B)  Stimulate the salesforce 
C)  Build credibility 
D)  Replace most other promotion costs

Question 20

Advertising costs are continuing to rise, and audience reach is continuing to fall.

Accepted Answer

A) True 
 B)False

What are sales promotions? Provide examples.

What are some public relations opportunities for the hospitality industry?

The first step in the sales promotion process is setting the conditions for participation.

Tourist destinations are hospitality components relatively unaffected by negative publicity.

All of the following are objectives of the sales promotion process except:

Advising management about public issues and company positions and image is called:

________ crises give warning before they occur.

Which one of the following is a "DON'T" for a Crisis Communication?

As a part of good crisis management a firm should appoint a spokesperson to ensure the delivery of a consistent story.

Which of the following is NOT a PR technique?

Samples do not have to be free.

Lobbying involves dealing with legislators and government officials to ________ legislation and regulation.

Cause-related marketing is directly used to create:

Short-term incentives to encourage the purchase or sale of a product or service are called:

PR costs ________ direct mail and media advertising.

Certificates that offer buyers savings when they purchase specified products are commonly known as:

Isolation and/or obscurity of a hotel can actually have PR potential.

In the past, it was common for the marketing function and PR function to be handled by different departments in a firm.

Public relations campaigns can contribute to all but which of the following objectives?

Advertising costs are continuing to rise, and audience reach is continuing to fall.

Introduction: Marketing for Hospitality and Tourism

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Designing and Managing Products and Brands: Building Customer Value

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Destination Marketing

Next Years Marketing Plan

Filters

Exam 14: Public Relations and Sales Promotion

What are sales promotions? Provide examples.

What are some public relations opportunities for the hospitality industry?

The first step in the sales promotion process is setting the conditions for participation.

Tourist destinations are hospitality components relatively unaffected by negative publicity.

All of the following are objectives of the sales promotion process except:

Advising management about public issues and company positions and image is called:

________ crises give warning before they occur.

Which one of the following is a "DON'T" for a Crisis Communication?

As a part of good crisis management a firm should appoint a spokesperson to ensure the delivery of a consistent story.

Which of the following is NOT a PR technique?

Samples do not have to be free.

Lobbying involves dealing with legislators and government officials to ________ legislation and regulation.

Cause-related marketing is directly used to create:

Short-term incentives to encourage the purchase or sale of a product or service are called:

PR costs ________ direct mail and media advertising.

Certificates that offer buyers savings when they purchase specified products are commonly known as:

Isolation and/or obscurity of a hotel can actually have PR potential.

In the past, it was common for the marketing function and PR function to be handled by different departments in a firm.

Public relations campaigns can contribute to all but which of the following objectives?

Advertising costs are continuing to rise, and audience reach is continuing to fall.

Introduction: Marketing for Hospitality and Tourism

Service Characteristics of Hospitality and Tourism Marketing

The Role of Marketing in Strategic Planning

The Marketing Environment

Managing Customer Information to Gain Customer Insights

Consumer Markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Customer Driven Marketing Strategy: Creating Value for Target Customers

Designing and Managing Products and Brands: Building Customer Value

Internal Marketing

Pricing: Understanding and Capturing Customer Value

Distribution Channels Delivering Customer Value

Engaging Customers and Communicating Customer Value

Professional Sales

Direct, Online, Social Media, and Mobile Marketing

Destination Marketing

Next Years Marketing Plan

Filters