Question 1

Madeline is an electrical engineer involved in the new-product development process at Bose Corporation. Currently, Madeline's project is to develop a prototype of a noise cancelling system for automotive exhaust. Madeline has feedback from consumers and what they want to see in the new product and must now design and build a working version of the concept. Madeline's analysis is part of the _________ stage of the new-product development.

Accepted Answer

A)  development 
B)  concept testing 
C)  screening 
D)  business analysis

Question 2

Which of the following variables of service quality best represents the service provider's understanding of the customer's needs?

Accepted Answer

A)  Tangibles 
B)  Assurances 
C)  Empathy 
D)  Reliability

Question 3

One model in the marketing discipline discusses four stages of products - the progression through  introduction, growth, maturity, and decline. This model is known as:

Accepted Answer

A)  product life cycle. 
B)  new-product adoption process. 
C)  diffusion of innovation. 
D)  new-product development process.

Question 4

Delectable, a fast food chain, emphasizes a lot on things like how the staffs are dressed, how the food is presented, as well as cleanliness of their service area. According to this information, Delectable is focusing on which of the following variables of service quality?

Accepted Answer

A)  Assurances 
B)  Responsiveness 
C)  Tangibles 
D)  Empathy

Question 5

Samantha is well integrated locally and considered a fashion leader among her friends. While she very rarely buys faddish clothing, she is one of the first in her group to buy a style as soon as it is established. Many of her friends rely on her opinion when purchasing clothing. As far as the diffusion process goes, Samantha should be considered a(n):

Accepted Answer

A)  early adopter. 
B)  innovator. 
C)  early majority. 
D)  laggard.

Question 6

Angelina is involved in the new-product development process at Bose Corporation. Currently, Angelina is assessing consumer reaction to a noise cancelling system for automotive exhaust. While not a full test market, Angelina is conducting focus groups to see if consumers like the idea and have generally positive perceptions. Angelina's analysis is part of the _________ stage of the new-product development.

Accepted Answer

A)  concept testing 
B)  idea generation 
C)  screening 
D)  business analysis

Question 7

Uber is considering adding a service to their current offering. Instead of picking up people and taking them to their destination, Uber is thinking about adding a local pickup and delivery service for things such as documents, packages, and food products. With Walmart now offering pickup grocery service, a person could order and have Uber actually do the pickup and delivery. Focus groups indicate that there is a potentially large demand for this service. Before introducing this across the Uber system, Uber has chosen to try the service out in Phoenix and St. Louis. The pickup and delivery service is in the_________ stage of the new-product development.

Accepted Answer

A)  test market 
B)  concept test 
C)  field exam 
D)  commercialize

Question 8

Even if a new product tests well in the market and reaches the commercialization stage, it may still take a while to catch on with the general public.

Accepted Answer

A) True 
 B)False

Question 9

While Cheerios have been around for nearly 80 years, General Mills developed the gluten-free version of the Cheerios just 2 years ago. To introduce the new product, heavy television advertising campaigns were launched to create awareness about the product. Additional promotions were introduced to induce distribution partners, like wholesalers and retailers, to carry the product. From these activities, it appears General Mills treated the Gluten-Free Cheerios as in the _______ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  decline 
C)  growth 
D)  maturity

Question 10

A new-product concept passes the test for financial feasibility and initial evaluation by focus groups and in-store polling,and then needs to convert from a concept into a prototype. This step can involve creating an actual item for further assessment before launching the product. These activities are part of the _________ stage of the new-product development.

Accepted Answer

A)  development 
B)  concept testing 
C)  screening 
D)  business analysis

Question 11

The diffusion process focuses on the speed at which an innovative product is accepted or rejected by all members of a community or social system.

Accepted Answer

A) True 
 B)False

Question 12

The term service _____ refers to the point at which the customer and service provider interact.

Accepted Answer

A)  encounter 
B)  locus 
C)  platform 
D)  zone

Question 13

Promoting the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement is most likely to be examples of extending the lifecycle of the product by:

Accepted Answer

A)  improving product quality. 
B)  changing package sizes. 
C)  increasing the frequency of use. 
D)  finding new uses.

Question 14

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that has a very clear advantage compared to the current products is likely to diffuse across society:

Accepted Answer

A)  more quickly than a product with a slight advantage. 
B)  more slowly than a product with a slight advantage. 
C)  relative advantage has no effect on diffusion.

Question 15

Tina is a customer service representative for an Internet service provider. While dealing with elderly customers, Tina takes extra time and effort in explaining to them how to access the Internet, check emails, and browse the Web. She understands their viewpoint, and realizes that they may need more explanation than the tech-savvy, younger generation. By doing so, which of the following variables of service quality is being demonstrated by Tina?

Accepted Answer

A)  Associability 
B)  Tangibles 
C)  Empathy 
D)  Substitutability

Question 16

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that is complex and hard to understand is likely to diffuse across society:

Accepted Answer

A)  more slowly than a simple product. 
B)  more quickly than a simple product. 
C)  complexity has no effect on diffusion. 
D)  about the same as a simple product.

Question 17

At the _____ stage in the consumer adoption process, potential buyers begin to seek information about the product.

Accepted Answer

A)  trial 
B)  evaluation 
C)  interest 
D)  adoption

Question 18

You are the manager for the consumer product adoption strategies department of your firm. Your job requires you to manage the third stage of the five-stage consumer product adoption process. Which of the following statements is true in regard to your job focus?

Accepted Answer

A)  You should focus on making sure buyers are aware of your product's existence. 
B)  You should focus on encouraging the current buyers of your product to become repeat buyers. 
C)  You should focus on making sure buyers clearly understand your product's benefits. 
D)  You should focus on providing information about your product. 
E)  You should focus on encouraging buyers to just try your product.

Question 19

The adoption process captures the steps individuals go through in deciding to use a new product. Fortunately, marketers know what stage to focus on since all consumers move through the adoption process at the same time.

Accepted Answer

A) True 
 B)False

Question 20

After a new-product concept is identified, it needs to be assessed through focus groups and in-store polling. What is the consumer reaction to the concept? These activities are part of the _________ stage of the new-product development.

Accepted Answer

A)  concept testing 
B)  idea generation 
C)  screening 
D)  business analysis

Exam 12: Developing and Managing Products

Which of the following variables of service quality best represents the service provider's understanding of the customer's needs?

One model in the marketing discipline discusses four stages of products - the progression through introduction, growth, maturity, and decline. This model is known as:

Delectable, a fast food chain, emphasizes a lot on things like how the staffs are dressed, how the food is presented, as well as cleanliness of their service area. According to this information, Delectable is focusing on which of the following variables of service quality?

Even if a new product tests well in the market and reaches the commercialization stage, it may still take a while to catch on with the general public.

The diffusion process focuses on the speed at which an innovative product is accepted or rejected by all members of a community or social system.

The term service _____ refers to the point at which the customer and service provider interact.

Promoting the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement is most likely to be examples of extending the lifecycle of the product by:

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that has a very clear advantage compared to the current products is likely to diffuse across society:

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that is complex and hard to understand is likely to diffuse across society:

At the _____ stage in the consumer adoption process, potential buyers begin to seek information about the product.

You are the manager for the consumer product adoption strategies department of your firm. Your job requires you to manage the third stage of the five-stage consumer product adoption process. Which of the following statements is true in regard to your job focus?

The adoption process captures the steps individuals go through in deciding to use a new product. Fortunately, marketers know what stage to focus on since all consumers move through the adoption process at the same time.

After a new-product concept is identified, it needs to be assessed through focus groups and in-store polling. What is the consumer reaction to the concept? These activities are part of the _________ stage of the new-product development.