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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 12: Developing and Managing Products
  5. Question
    At the _____ Stage in the Consumer Adoption Process, Potential
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At the _____ Stage in the Consumer Adoption Process, Potential

Question 117

Question 117

Multiple Choice

At the _____ stage in the consumer adoption process, potential buyers begin to seek information about the product.


A) trial
B) evaluation
C) interest
D) adoption

Correct Answer:

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