Multiple Choice
A new-product concept passes the test for financial feasibility and initial evaluation by focus groups and in-store polling,and then needs to convert from a concept into a prototype. This step can involve creating an actual item for further assessment before launching the product. These activities are part of the _________ stage of the new-product development.
A) development
B) concept testing
C) screening
D) business analysis
Correct Answer:
Verified
Correct Answer:
Verified
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