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Samantha Is Well Integrated Locally and Considered a Fashion Leader

Question 105

Multiple Choice

Samantha is well integrated locally and considered a fashion leader among her friends. While she very rarely buys faddish clothing, she is one of the first in her group to buy a style as soon as it is established. Many of her friends rely on her opinion when purchasing clothing. As far as the diffusion process goes, Samantha should be considered a(n) :


A) early adopter.
B) innovator.
C) early majority.
D) laggard.

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