Question 1

In a re-formed market,first movers have the advantage because:

Accepted Answer

A)  they are on the leading edge of technology 
B)  they have more invested in innovation 
C)  they write the rules in the re-formed market 
D)  they have more experience in their industry 
E)  First movers do not have the advantage in a re-formed market 
A)  they are on the leading edge of technology 
B)  they have more invested in innovation 
C)  they write the rules in the re-formed market 
D)  they have more experience in their industry 
E)  First movers do not have the advantage in a re-formed market

Question 2

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Viking Kittens.What type of virtual activity is Viking Kittens?

Accepted Answer

A)  corporate e-commerce 
B)  static e-commerce 
C)  B2B e-commerce 
D)  B2C e-commerce 
E)  C2C e-commerce 
A)  corporate e-commerce 
B)  static e-commerce 
C)  B2B e-commerce 
D)  B2C e-commerce 
E)  C2C e-commerce

Question 3

When Calvin's Visa bill arrived,he found numerous charges at locations where he had not conducted business.In addition,transactions were billed from around the country,although Calvin had not left home or used the Internet to purchase anything for that billing period.Calvin was a victim of .

Accepted Answer

A)  identity theft 
B)  identity duplication 
C)  credit card assault 
D)  identity fixing 
E)  multiple billing 
A)  identity theft 
B)  identity duplication 
C)  credit card assault 
D)  identity fixing 
E)  multiple billing

Question 4

Regina sells handmade children's books over her Web site.She is dissatisfied with the number of visitors to her site and would like to place a link to her site on more popular book sites like Amazon and BarnesandNoble.com.If she affiliated with either of these sites,Regina would most likely have to:

Accepted Answer

A)  pay a sign up fee 
B)  pay a monthly fee for having her link on the site 
C)  pay the affiliate site every time someone linked to her site through the affiliate 
D)  pay the affiliate a commission on sales generated from buyers that linked to Regina's site from the affiliate site 
E)  Do none of these.Affiliate programs are free. 
A)  pay a sign up fee 
B)  pay a monthly fee for having her link on the site 
C)  pay the affiliate site every time someone linked to her site through the affiliate 
D)  pay the affiliate a commission on sales generated from buyers that linked to Regina's site from the affiliate site 
E)  Do none of these.Affiliate programs are free.

Question 5

The Internet's revolutionary technology created a new,breakthrough market.

Accepted Answer

A) True 
 B)False

Question 6

The ratio of women online to men online is higher in the United States than in European countries.

Accepted Answer

A) True 
 B)False

Question 7

Two basic forms of virtual business are:

Accepted Answer

A)  business-to-wholesaler e-commerce and business-to-consumer e-commerce 
B)  business-to-business e-commerce and business-to-consumer e-commerce 
C)  consumer-to-business e-commerce and business-to-consumer e-commerce 
D)  consumer-to-consumer e-commerce and consumer-to-business e-commerce 
E)  none of these 
A)  business-to-wholesaler e-commerce and business-to-consumer e-commerce 
B)  business-to-business e-commerce and business-to-consumer e-commerce 
C)  consumer-to-business e-commerce and business-to-consumer e-commerce 
D)  consumer-to-consumer e-commerce and consumer-to-business e-commerce 
E)  none of these

Question 8

Web cash,like Beenz and Flooz,is a popular way to pay for purchases.

Accepted Answer

A) True 
 B)False

Question 9

A branded commodity means that a coffeemaker with a certain model number at one retailer is equivalent to the same coffeemaker with the same model number at a different retailer.

Accepted Answer

A) True 
 B)False

Question 10

More Americans have access to the Internet than citizens of any other country in the world.

Accepted Answer

A) True 
 B)False

Question 11

Mass customization is not possible in the Internet space because there is no product to be customized.

Accepted Answer

A) True 
 B)False

Question 12

How has technology changed the 4 Ps of marketing?

Accepted Answer

The answer of How has technology changed the 4 Ps...

Question 13

Webcasts are a tool that marketers use for .

Accepted Answer

A)  online sales promotion 
B)  online public relations 
C)  online advertising 
D)  advertainment 
E)  online media distribution 
A)  online sales promotion 
B)  online public relations 
C)  online advertising 
D)  advertainment 
E)  online media distribution

Question 14

Webcasts are popular online public relations tools.

Accepted Answer

A) True 
 B)False

Question 15

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Viking Kittens.Jamie happened upon the Viking Kittens,and thinking it very humorous,sent the link to her husband,father,brother,and close friends.Jamie is engaging in:

Accepted Answer

A)  pass-along marketing 
B)  viral marketing 
C)  spread-the-word marketing 
D)  extension marketing 
E)  FLC marketing 
A)  pass-along marketing 
B)  viral marketing 
C)  spread-the-word marketing 
D)  extension marketing 
E)  FLC marketing

Question 16

You are the marketing manager for a small business that sells travel products.Lately you have noticed that when you are surfing the Web,you are constantly interrupted by pop-up casino ads.You wonder if those kinds of ads would work for your product.You decide to write a memo to your boss outlining five reasons to use interactive ads.Since your boss is always asking about measurement and control,be sure to include ways you can measure performance of your ad.

Accepted Answer

The answer of You are the marketing manager for a...

Question 17

Discuss how companies can use third-parties as verification services to create consumer confidence.

Accepted Answer

Companies can use any or all of the foll

Question 18

After the dot-com bubble collapsed in 2000,Internet marketers were back where they started.

Accepted Answer

A) True 
 B)False

Question 19

The central elements in designing an online marketing plan are:

Accepted Answer

A)  product,place,promotion,price 
B)  page views and promotion 
C)  page design,page views,and pricing 
D)  traffic and promotion 
E)  traffic,pricing,and promotion 
A)  product,place,promotion,price 
B)  page views and promotion 
C)  page design,page views,and pricing 
D)  traffic and promotion 
E)  traffic,pricing,and promotion

Question 20

The controversy around cookies is all hype.They are protected on your hard drive.

Accepted Answer

A) True 
 B)False

In a re-formed market,first movers have the advantage because:

When Calvin's Visa bill arrived,he found numerous charges at locations where he had not conducted business.In addition,transactions were billed from around the country,although Calvin had not left home or used the Internet to purchase anything for that billing period.Calvin was a victim of .

Regina sells handmade children's books over her Web site.She is dissatisfied with the number of visitors to her site and would like to place a link to her site on more popular book sites like Amazon and BarnesandNoble.com.If she affiliated with either of these sites,Regina would most likely have to:

The Internet's revolutionary technology created a new,breakthrough market.

The ratio of women online to men online is higher in the United States than in European countries.

Two basic forms of virtual business are:

Web cash,like Beenz and Flooz,is a popular way to pay for purchases.

A branded commodity means that a coffeemaker with a certain model number at one retailer is equivalent to the same coffeemaker with the same model number at a different retailer.

More Americans have access to the Internet than citizens of any other country in the world.

Mass customization is not possible in the Internet space because there is no product to be customized.

How has technology changed the 4 Ps of marketing?

Webcasts are a tool that marketers use for .

Webcasts are popular online public relations tools.

Discuss how companies can use third-parties as verification services to create consumer confidence.

After the dot-com bubble collapsed in 2000,Internet marketers were back where they started.

The central elements in designing an online marketing plan are:

The controversy around cookies is all hype.They are protected on your hard drive.

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management

Filters

Exam 19: Internet Marketing

In a re-formed market,first movers have the advantage because:

When Calvin's Visa bill arrived,he found numerous charges at locations where he had not conducted business.In addition,transactions were billed from around the country,although Calvin had not left home or used the Internet to purchase anything for that billing period.Calvin was a victim of .

The Internet's revolutionary technology created a new,breakthrough market.

The ratio of women online to men online is higher in the United States than in European countries.

Two basic forms of virtual business are:

Web cash,like Beenz and Flooz,is a popular way to pay for purchases.

A branded commodity means that a coffeemaker with a certain model number at one retailer is equivalent to the same coffeemaker with the same model number at a different retailer.

More Americans have access to the Internet than citizens of any other country in the world.

Mass customization is not possible in the Internet space because there is no product to be customized.

How has technology changed the 4 Ps of marketing?

Webcasts are a tool that marketers use for .

Webcasts are popular online public relations tools.

Discuss how companies can use third-parties as verification services to create consumer confidence.

After the dot-com bubble collapsed in 2000,Internet marketers were back where they started.

The central elements in designing an online marketing plan are:

The controversy around cookies is all hype.They are protected on your hard drive.

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management

Filters