Exam 20: Pricing and Product Mix Decisions

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In the economic profit-maximising pricing model,how do the total revenue and total cost curves generally behave? Total revenue Total cost

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Which of the following statements about price-fixing contracts is/are true? i.Price-fixing contracts are prohibited where they have the effect of substantially lessening competition ii.Price-fixing contracts are a means of quoting different prices for different customers. iii.Price-fixing contracts result in controlling the prices of goods or services.

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Sample Company reported the following costs during 2008 for the manufacture and sale of 2000 units: The average amount of capital invested in the product line during the year was $500 000 and the targeted return on investment was 20 per cent.If Sample's price per unit was $245 and the mark-up percentage was 53 per cent,what pricing formula was used by the company? Sample Company reported the following costs during 2008 for the manufacture and sale of 2000 units: The average amount of capital invested in the product line during the year was $500 000 and the targeted return on investment was 20 per cent.If Sample's price per unit was $245 and the mark-up percentage was 53 per cent,what pricing formula was used by the company?

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What term describes a pricing strategy in which the initial price is set relatively low for a new product in order to gain a large market share?

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A firm has excess capacity,and has received an order for 50 000 units at $20 each over and above its normal production activity of 600 000 units.To meet this order,new equipment at a cost of $200 000 would have to be bought,and this equipment would have to be scrapped after the order had been filled.The firm currently sells for $50 per unit,has variable costs of $15.80,and fixed costs of $600 000.What is the additional profit (loss)for the firm if it accepts the order?

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The marginal revenue curve:

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The management accountant's role in product mix decisions is to provide adequate information to allow linear programming to be utilised in the decision.

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Which of the following statements about competitive bidding is/are true?

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Town and Country Auto Repair uses time and material pricing.The Body Shop has the following cost data.Determine the amount needed to be added to each dollar of material cost to obtain the material charge. Town and Country Auto Repair uses time and material pricing.The Body Shop has the following cost data.Determine the amount needed to be added to each dollar of material cost to obtain the material charge.

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Consider the following statements regarding cost-plus pricing formulas.i.Full cost pricing formulas have the advantage of keeping the manager's attention focused on covering total costs ii.With cost-plus pricing formulas,management must consider market conditions and likely actions of competitors. iii.Variable cost-plus formulas have the advantage of not obscuring important information about cost behaviour.Which of the above statements is/are true?

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In linear programming,the objective function is typically based on:

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Linear programming is a tool used to determine an optimal solution given a number of constraints,by identifying linear relationships between decision variables.

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Which of the following statements regarding the manufacture of new products is/are true? i.Uncertainties about the potential market for the product pose problems when pricing these products ii.Uncertainties regarding obstacles that will be encountered in manufacturing these products pose pricing problems. iii.Uncertainties about production costs will not influence pricing decisions because these types of products are generally sold in a non-competitive market.

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Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.If Silco uses cost-plus pricing based on absorption cost,determine the mark-up percentage the company must use. Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.If Silco uses cost-plus pricing based on absorption cost,determine the mark-up percentage the company must use.

(Multiple Choice)
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Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.What price must Silco charge if the company uses cost-plus pricing based on total variable cost? Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.What price must Silco charge if the company uses cost-plus pricing based on total variable cost?

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The Mixed-Up Floor Co.Ltd makes two products,carpet polish and floor deodoriser.Operating information from the previous year is as follows.Fixed costs of $20 000 per year are presently allocated evenly between both products.If the product mix were to change,total fixed costs would remain the same.Assuming everything produced for either product can be sold,how many units of each product should be produced and sold if machine hours are limited to 10 000? The Mixed-Up Floor Co.Ltd makes two products,carpet polish and floor deodoriser.Operating information from the previous year is as follows.Fixed costs of $20 000 per year are presently allocated evenly between both products.If the product mix were to change,total fixed costs would remain the same.Assuming everything produced for either product can be sold,how many units of each product should be produced and sold if machine hours are limited to 10 000?   Carpet polish Floor deodoriser Carpet polish Floor deodoriser

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Which of the following statements about prices is false?

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When decisions are being made about unprofitable products,one of the options available to managers is to retain the loss-making product particularly if it forms a part of a range of products that the firm wishes to sell.

(True/False)
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A firm employs average assets of $600 000 and calculates its mark-up on full cost based on a desired return on investment of 20 per cent.Expected production is 10 000 units,and the full cost per unit is $80.What is the mark-up percentage?

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Price elasticity is the term used to describe the impact of price changes on sales volume.

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