Exam 20: Pricing and Product Mix Decisions

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Price skimming is when:

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Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.What is the mark-up percentage if the company uses cost-plus pricing based on full cost? Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.What is the mark-up percentage if the company uses cost-plus pricing based on full cost?

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The Mixed-Up Floor Company Ltd makes two products,carpet polish and floor deodoriser.Operating information from the previous year is as follows.Fixed costs of $20 000 per year are presently allocated evenly between both products.If the product mix were to change,total fixed costs would remain the same.Calculate the contribution margin per machine hour for floor deodoriser. The Mixed-Up Floor Company Ltd makes two products,carpet polish and floor deodoriser.Operating information from the previous year is as follows.Fixed costs of $20 000 per year are presently allocated evenly between both products.If the product mix were to change,total fixed costs would remain the same.Calculate the contribution margin per machine hour for floor deodoriser.

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Cost-plus pricing formulas can only be used with full cost models.

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Contribution margin per machine hour can be calculated by dividing:

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Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.What price must Silco charge if the company uses cost-plus pricing based on full cost? Silco Pty Ltd manufactures various lines of computer equipment.They are planning to introduce a line of laptop computers in January 2008.Current plans call for the production and sale of 1000 computers with estimated production costs as follows.The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent.What price must Silco charge if the company uses cost-plus pricing based on full cost?

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Which of the following statements about time and material pricing is/are true? i.The labour charge includes the direct cost of the employee's time ii.The labour charge includes a charge to cover various overhead costs. iii.The labour charge includes a handling charge for material.

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Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: If the company uses cost-plus pricing based on variable manufacturing costs,determine the mark-up percentage used by the company to obtain a price of $105. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: If the company uses cost-plus pricing based on variable manufacturing costs,determine the mark-up percentage used by the company to obtain a price of $105.

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Which of the following represents the cost-based pricing formula?

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The marginal revenue - marginal cost paradigm,is valid for all forms of economic market including the oligopolistic market.

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The Houston Company manufactures office equipment.They are ready to introduce a new line of desktop copiers.The following data concerns the copiers: If the company uses cost-plus pricing based on total variable cost,what price must the company charge when the mark-up percentage is 150 per cent? The Houston Company manufactures office equipment.They are ready to introduce a new line of desktop copiers.The following data concerns the copiers: If the company uses cost-plus pricing based on total variable cost,what price must the company charge when the mark-up percentage is 150 per cent?

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Avocado Ltd produces small electronic components for kitchen appliances.Two of its products are Component Y and Component Z.The selling price of Component Y is $15,and the selling price of Component Z is $20.The variable cost per unit for Component Y is $8 and the variable cost per unit of Component Z is $11.The machine hour requirement and demand for the two products are: Avocado Ltd's production capacity is 6500 machine hours per month.The optimal product mix is: Avocado Ltd produces small electronic components for kitchen appliances.Two of its products are Component Y and Component Z.The selling price of Component Y is $15,and the selling price of Component Z is $20.The variable cost per unit for Component Y is $8 and the variable cost per unit of Component Z is $11.The machine hour requirement and demand for the two products are: Avocado Ltd's production capacity is 6500 machine hours per month.The optimal product mix is:

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The optimal decision in the linear programming model depends on:

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Capacity has no real impact on bids submitted by firms in a competitive bidding scenario.

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Which of the following statements about time and material pricing is/are true? i.The material charge includes the direct cost of the employee's time ii.The material charge includes the direct cost of materials used. iii.The material charge includes a charge for material handling and storage.

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Value-based pricing refers to:

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Linear programming is used by decision makers when there are:

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Which of the following is not an issue when making a pricing decision?

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It is illegal for companies to offer different prices to different customers for the same goods or services,except:

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A firm produces products X,Y and Z with contribution margins of $4,$5 and $10 respectively.The firm has only 5000 machine hours available for a particular period.Machine hours required for each of the products are 1,1 and 5 hours respectively.Demand for the products is 1000 for X,3000 for Y and 2000 for Z.How many units of each product will the firm produce?

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